The second annual Farnam Festival will begin at 5pm. on August 27th. Once again, Oxide was honored to help promote the event by creating the official poster. Promoting the 40th & Farnam business district as an exciting, urban experience where people want to live, work and play (the festival’s mission) is something we feel strongly about. Brad Iwen, mastermind behind the festival and owner of Iwen Exposures, says that “the festival is a celebration of a neighborhood that has an intriguing past, a revitalizing present, and an important future.”

Farnam Festival 2011 poster

We’d love to see Oxide’s home become the next Dundee or Benson and believe that the festival is a great start. This year’s musical acts include: Kyle Harvey, So So Sailors, Blue Bird, All Young Girls Are Machine Guns, and Little Brazil. The festival also offers food, beer gardens (21 and over), a silent art auction, vendors, and raffles. Admission to the event is only $5.

This year’s poster becomes more interesting the closer you look at it. The first thing you may notice is that the banner doubles as a street, complete with vehicles and a center line, which lists important festival information. Incorporating the street into the poster was also a nod to the future goal of turning Farnam to two-way traffic from Midtown Crossing to 42nd Street (or roughly UNMC). The letters that form the words “FARNAM” and “FESTIVAL” represent the buildings of the neighborhood with a subtle brick texture.