Intermodal shipping incorporates multiple modes of transportation to move goods from point A to point B. This might not sound like the world’s most complicated concept, but to fully explain the process and all of the benefits associated with it, Union Pacific hired illustrator/animator Cale Oglesby to explain the service. Cale then partnered with Oxide for illustration and design, while he focused on the animation portion of the project.
Experts at intermodal, Union Pacific provides the most cost-effective access to markets throughout North America. They do this by combining the flexibility of trucks with the efficiency and environmental benefits of their vast rail system. UP is America’s largest intermodal network, serving more than 95% of all major U.S. markets.
Our task was to convey this information through a short, interesting animated video. Together with Cale, we created a storyboard, illustrated the necessary elements, and put them into motion. Our goal was to pair straightforward information design with simple motion graphics in an exciting way. Since Oxide has worked on very few motion projects in the past, Cale’s expertise was invaluable throughout the process.