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Design Student Interview

Last year, I was contacted by Ashley McFeely, an instructor at the University of Nebraska at Omaha‘s Graphic Design program. Ashley was looking for professional designers who could commit to mentoring her Graphic Design 3 students throughout the upcoming semester. During the initial class meeting, students came up with various concepts for their single semester-long project. They then broke into small groups based on the ideas that interested them the most. They were given the week to build presentations and pitch their ideas to the mentors. I was really impressed with the excitement students Evan Ludes and Natali Bianco had for their concept. After a discussion with my fellow mentors, I requested that I work with them.

I really enjoyed the mentoring throughout the semester and wanted to share one of my student’s thoughts on the experience. Evan was graciously willing to answer a few questions I had for him about his group’s project.



Center for Civic Design identity

Oxide has been partnering with Dana Chisnell and Whitney Quesenbery — experts in usability, information design, and plain language — on various projects for years. We recently created an identity for their newest endeavor, the Center for Civic Design. The CCD has one goal: Ensuring voter intent through design. Dana and Whitney truly believe that “democracy is a design problem,” and we could not agree more.



ODC holiday tequila

For the 2014 holiday season, Oxide developed custom labels for our very own bottled tequila. We presented the tequila to some of our local clients as a thank-you for the great year we had, and a toast to the good times yet to come.

The labels feature dual-sided, letter-pressed type (Oxide’s contact info is on the reverse side and is visible through the clear bottle), a blind-embossed seal, handwritten description, and our classic Oxide logo bubble — all on Oxide’s corporate, 100% cotton paper. The wooden cap was then sealed with red tape, and hand numbered as part of a limited series.



Happy Halloween 2014!

Halloween is a special holiday for creatives and a particular favorite here at Oxide. For the occasion to date, we’ve built custom props, assembled screen-accurate ensembles, dressed completely unexpectedly, and produced unique getups with items we had lying around. For the third year in a row, we’re excited to share Team Oxide’s costumes!



Westside Warriors logo

Did we learn our lesson from the failure of our proposed Benson Mighty Bunnies logo? No we did not. Without being asked, I designed a new logo for the Westside High School (Omaha, NE) athletic department. (Before our designer friends get mad at us, please read the entire story.)

Westside is currently using The University of Wisconsin’s athletic logo, paying them an annual logo usage fee. This was perhaps somewhat acceptable prior to The University of Nebraska’s move to the Big Ten Conference, but it is now a logo that should be despised by the citizens of our state. I realize that not everyone in Nebraska is a Husker fan, but I believe the time for Westside to create their own unique identity is now.



Niobrara Valley Preserve brochure

Founded in 1951, The Nature Conservancy is the world’s leading conservation organization. One of the flagship projects of their Nebraska office, The Niobrara Valley Preserve,  is roughly 60,000 acres, which makes it one of their largest preserves worldwide. Home to a recorded 581 plant, 213 bird, 86 lichen, 70 butterfly, 44 mammal (including bison herds), 25 fish, 17 reptile, and 8 amphibian species, the preserve’s mission is conservation, scientific research, and education.



Union Pacific Intermodal video

Intermodal shipping incorporates multiple modes of transportation to move goods from point A to point B. This might not sound like the world’s most complicated concept, but to fully explain the process and all of the benefits associated with it, Union Pacific hired illustrator/animator Cale Oglesby to explain the service. Cale then partnered with Oxide for illustration and design, while he focused on the animation portion of the project.

Experts at intermodal, Union Pacific provides the most cost-effective access to markets throughout North America. They do this by combining the flexibility of trucks with the efficiency and environmental benefits of their vast rail system. UP is America’s largest intermodal network, serving more than 95% of all major U.S. markets.





Big Omaha 2014 identity

Yearly rebranding of the Big Omaha Conference has been a honor bestowed on Oxide for the past six years: 20092010201120122013, and now 2014.

While branding the conference has always been a team effort here at Oxide, this is the first year I’ve volunteered to take the lead. As a designer, it’s a very desirable project because the team at Silicon Prairie News, within reason, agrees to trust our expertise and grant us complete creative freedom. While Oxide’s branding is essential, it does not compare to the year-round work done by the SPN team creating the Big Omaha experience.



Dan Richters logo

Last year, Oxide signed on as a sponsor of Omaha Fashion Week. Over the past seven years, OFW has steadily grown into the nation’s 5th largest fashion event. Their bi-annual shows provide a professional platform to showcase the work of independent fashion designers from the midwest. We decided the most effective way we could support their efforts was to donate the design of a logo to the winner of OFW’s fall show — an award that came to be known as the Oxide Fashion Cup.

Last year’s winner Dan Richters, a University of Nebraska at Omaha graduate, has been designing fashion collections locally since 2001. After Dan was crowned winner, we sat down with him to learn more about his process.