Organized by the Omaha Community Foundation, Omaha Gives! is a 24-hour event, designed to raise as much money as possible for local nonprofits. The model is simple and has been very successful in cities across the nation like Austin, Pittsburgh and even Lincoln, Nebraska. With a minimum donation of $10, anyone in the community can support their their favorite participating nonprofits by donating. It’s the perfect day to give since the charities that get the most support will win matching money and prizes. …
18 Apr 2013
Adam Torpin
Two plus years ago, I was asked to design a wedding logo for couple of friends of mine. This was a particularly unique wedding, which required a unique logo. Ronnie and Jane Stark met while playing hockey in the MCHL, an Omaha adult recreational hockey league. Ronnie had been playing for years and Jane, while only recently beginning, can been seen signing the National Anthem at Omaha Lancer games. Their shared passion for the sport and the place they met was the perfect setting for their ceremony. The wedding took place on ice, at the Motto McLean Ice Arena on March 5th, 2011. …
14 Mar 2013
Adam Torpin
When Oxide designs a logo, we typically go through a lengthy process which includes brand questionnaires, a patented concepting slide process, and weeks of research and sketching. This is all done in attempt to create a memorable logo that’s not only visually appealing, but conceptually captivating as well. Only once we’ve found the solution(s) do we take our concept to the computer. (Many think that this is the only step required to “design”.) And while it’s not the most important step, the visual build of a logo will make or break the overal concept.
Zipline Brewing Co. came to us last year looking for a variety of design work, including packaging (which will be unveiled later this year). All they had was a logo — which in their minds was finished — and a website. Pleased with the existing logo’s concept, we simply asked if we could take a look at a refinement. The guys at Zipline were up for it, so we started looking at where we could make some tweaks. …
14 Feb 2013
Adam Torpin
Oxide recently designed a brand new corporate identity for cosentry, one of the nation’s leading data centers. Primarily serving large and mid-sized enterprises, cosentry provides compliance ready solutions as well as cloud computing and professional technical services. …
14 Jan 2013
Adam Torpin
After a local public meeting in August 2012, a small group of business owners, property owners, and residents began gathering weekly to discuss the process of developing a Business Improvement District for the area of 36th to 42nd along Farnam Street. Group member Brad Iwen (of Iwen Exposures) approached Oxide to create an identity for the district.
Mission: Our goal is to re-create and nurture a district that is lively, pedestrian-friendly, and provides a unique cultural experience for businesses, residents, and all members of the community. …
19 Dec 2012
Adam Torpin
The Holidays are great! We get to spend time with family, take some time off of work, and eat way too many goodies from our very generous clients! There is a lot that brings us joy about this holiday season, so we thought we’d share.
Adam
- Decorating our first home.
- Looking forward to seeing movies on Christmas Day.
- Once again… over-eating.
- Being able to spend time with my wife!
15 Nov 2012
Adam Torpin
I recently went through some of my old files and stumbled upon a project I really should have shared by now. When Oxide founder Drew Davies‘ first son was born, Joe Sparano and I decided we needed come up with a special gift. At the time, I had been sitting next to a t-shirt press for roughly 2 years. It had not been used since I had started at Oxide and I knew that an occasion this special definitely warranted it. …
21 Sep 2012
Adam Torpin
Oxide recently had the honor of developing a visual identity for country singer/songwriter duo Belles and Whistles. Jaymie Jones (of Mulberry Lane fame) and her daughter Kelli officially formed the group in September of 2011. In the following months, they recorded and released a three-song EP, produced by Grammy winning Don Gehman, who has worked with artists John Mellencamp, Hootie & the Blowfish, Tracy Chapman, and Pat Green.
Belles and Whistles is currently in the studio with Don, writing and recording their second EP. They spent the summer of 2012 playing Midwest state and county fairs and festivals in Nebraska, Iowa, Kansas, Wyoming, Wisconsin, Colorado, Nevada, and Tennessee, with regional country radio airplay.
1 Aug 2012
Adam Torpin
Someday, something I’ve worked on will be redesigned. I haven’t been a designer long enough to see this happen, but I must admit that just the idea makes me a little sad. As designers, we want our work to live on as long as possible. At Oxide, we try to ignore the current design styles and trends — our hope being that we are creating design as timeless as possible.
We love the idea of something we’ve designed becoming permanent. Unfortunately, very few things in the world of design have the ability to do this. Even the most recognizable of brands update and change their identities on a regular basis to keep up with the trends. …
24 Jun 2012
Adam Torpin
Oxide recently partnered with OBI Creative to develop a campaign for The Baby Bundle Savings Plan, a brand new product offered by SAC Federal Credit Union (and federally insured by NCUA). Since parents have plenty of financial things to worry about related to raising a child, SAC FCU decided to make saving for your children’s future a little bit easier by matching up to $25 for a one-year Baby Bundle Savings Certificate and up to $50 for a two-year Certificate. The best part of the plan is that there’s no limit to how often you, your friends, or family can contribute.