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Niobrara Valley Preserve brochure

Founded in 1951, The Nature Conservancy is the world’s leading conservation organization. One of the flagship projects of their Nebraska office, The Niobrara Valley Preserve,  is roughly 60,000 acres, which makes it one of their largest preserves worldwide. Home to a recorded 581 plant, 213 bird, 86 lichen, 70 butterfly, 44 mammal (including bison herds), 25 fish, 17 reptile, and 8 amphibian species, the preserve’s mission is conservation, scientific research, and education.



Union Pacific Intermodal video

Intermodal shipping incorporates multiple modes of transportation to move goods from point A to point B. This might not sound like the world’s most complicated concept, but to fully explain the process and all of the benefits associated with it, Union Pacific hired illustrator/animator Cale Oglesby to explain the service. Cale then partnered with Oxide for illustration and design, while he focused on the animation portion of the project.

Experts at intermodal, Union Pacific provides the most cost-effective access to markets throughout North America. They do this by combining the flexibility of trucks with the efficiency and environmental benefits of their vast rail system. UP is America’s largest intermodal network, serving more than 95% of all major U.S. markets.



Mula branding

For the past five years, Michael Sanchez has operated Maria’s Mexican Restaurant in Ralston, Nebraska. Started by his grandparents 35 years ago, Maria’s has won multiple Best of Omaha awards. Michael’s success running the family restaurant led to his new endeavor, Mula Mexican Kitchen & Tequileria, located on the corner of 40th and Farnam (just a few doors down from Oxide). Bonus: Mula will open its doors to the public tomorrow (Wed 18 Jun 2014) at 3 pm!



Big Omaha 2014 identity

Yearly rebranding of the Big Omaha Conference has been a honor bestowed on Oxide for the past six years: 20092010201120122013, and now 2014.

While branding the conference has always been a team effort here at Oxide, this is the first year I’ve volunteered to take the lead. As a designer, it’s a very desirable project because the team at Silicon Prairie News, within reason, agrees to trust our expertise and grant us complete creative freedom. While Oxide’s branding is essential, it does not compare to the year-round work done by the SPN team creating the Big Omaha experience.



Dan Richters logo

Last year, Oxide signed on as a sponsor of Omaha Fashion Week. Over the past seven years, OFW has steadily grown into the nation’s 5th largest fashion event. Their bi-annual shows provide a professional platform to showcase the work of independent fashion designers from the midwest. We decided the most effective way we could support their efforts was to donate the design of a logo to the winner of OFW’s fall show — an award that came to be known as the Oxide Fashion Cup.

Last year’s winner Dan Richters, a University of Nebraska at Omaha graduate, has been designing fashion collections locally since 2001. After Dan was crowned winner, we sat down with him to learn more about his process.



Parsnippy name and logo

We love farmers’ markets! Who doesn’t? You get the freshest products available while supporting small-scale farmers. Although the local aspect is great, many farmers’ markets lack variety. You can pick up the basics at most, but to get truly unique products that aren’t always grown locally, you have to go to a grocery store. There’s also another big drawback here in Nebraska and many other parts of the country as well: the length of a market’s season is dependent on the weather.



Nebraskans for Civic Reform identity

At Oxide Design Co., we select one pro bono client each year. It’s a careful process for us. We want to give our time toward something we believe in, and which needs our help. Nebraskans for Civic Reform has a mission much inline with our own. This organization advocates for a fair and equitable democracy — something near and dear to us. It provides civic education for youth and the community, training for veterans in job-readiness training, and advocacy for fair and accessible voting. It’s an organization we want to be more involved with, and to which we believe we can bring real value.



Zipline Brewing Co. packaging

I recently posted about our redesign of Zipline Brewing Co.’s logo, and had promised we would soon share the package design. Well, if you haven’t already seen it around the Lincoln, NE area, the time is now!

The industrial look we established on the coasters and business cards has been carried through to the packaging. Since day one, the guys at Zipline were looking for an identity that skewed towards minimalism. Looking at shelves of beer, it seems like every brewery is trying to outdo the previous with more and more stuff jammed onto their labels. Elaborate woodcut illustrations, metallic gradients, and full-color printing have become the norm. Minimalism in the world of beer packaging is like a breath of fresh air.



2013 River City Rodeo poster

For several years now, we’ve been working with the Knights of Ak-Sar-Ben Foundation on design and event promotion for the annual River City Rodeo & Stock Show. (We even partnered with them on a redesign of the event logo back in 2010.) Each year, we take a step back and reevaluate and redefine the target market for the marketing. The rodeo (one of the world’s largest) has always drawn a mass migration of the rural population to the city. Since they will come regardless of promotion, a poster geared towards that group of individuals becomes irrelevant.



Oxide featured in LogoLounge
Master Library, Volume 2

Following up on our last post, we also recently received our copy of LogoLounge Master Library, Volume 2: 3000 Animal and Mythology Logos, which includes five logos designed by the Oxide team. While the first book focused on logos featuring crests and initials, Volume 2 features over 3,000 animal and mythology logos. The logos in the Master Library series are selected from the LogoLounge database, and do not appear in any other LogoLounge book.