loading

Nebraska Loves Public Schools advocacy campaign

The team at Nebraska Loves Public Schools has been creating documentaries on great stories from our public schools for years. We originally partnered with them in 2013 to design and develop a website to feature their films. Recently, we were asked to help them launch an advocacy campaign. The campaign urges citizens to sign a pledge at iloveps.org and join the movement of Nebraskans committed to advocating for public schools. With the core belief that great public schools build a great Nebraska, their goal is to gain as…



Boston Rams identity

Oxide is proud to unveil our rebrand for the Boston Rams. The Rams compete in in various divisions at the youth level and are an affiliate of Major League Soccer’s New England Revolution. Formerly known as Real Boston Rams Soccer Club, the team decided to simplify their name by dropping “Real” and “SC” from their official title. Removing Real, which is Spanish for royal, made the crown in the original logo no longer appropriate. The new logo is a euro-inspired soccer crest, with an aggressive American-style mascot logo twist. The star…



Oxide wins Judge’s Choice at AIGA’s 2015 Show.

We are pleased to share that Oxide received Judge’s Choice, three golds, and three bronze awards this past Saturday at AIGA Nebraska‘s 2015 Show. Nebraska’s biggest annual design competition, Show. recognizes great design from around the state. It’s always inspiring to attend the event and see displays of the high level of work created throughout Nebraska. Plus, entering the competition is one of the ways we like to support our local AIGA chapter. We were privileged to have several pieces of our work selected by a panel…



Happy Halloween 2015!

2015 marks the fourth year of serious Halloween costume participation at Oxide! One of our favorite holidays, Halloween gives us the opportunity to be creative without looking crazy. If we could dress how we feel, we just might dress like our favorite movie characters or wear a lion costume every day. From left to right: Josh as Brand (The Goonies), Adam as 1990s Fred Durst (Limp Bizkit), Drew as the Cowardly Lion (The Wizard of Oz), Mandy as Doc Brown (Back to the Future), Chris as Paul Bunyan.…



Oxide at Outward Bound Omaha

Last Friday, Oxide had the pleasure of engaging in a full day of team-building activities at Outward Bound Omaha. Throughout the year, we’ve discussed various activities we could participate in as a group. Over the years, we’ve raced go-carts, attended music festivals and conferences, participated in office-wide Halloween costumes, and gotten together for countless meals and drinks. We were looking for something different. Something that would help us grow as a team beyond friendship. Mandy got us started with a brilliant scavenger hunt a few months ago. Fondly…



Blackstone District murals

If you live in Omaha, you’re probably aware of the the resurgence going on in the Blackstone District. Back in 2013, Oxide helped create a name and identity for the the neighborhood. After the district’s conversion of Farnam Street from one-way traffic to two-way, the ongoing mission has become to re-create and nurture a district that is lively, pedestrian-friendly, and provides a unique cultural experience for businesses, residents, and all members of the community. We were thrilled to help continue…



New Oxide hand-painted signage

Well, it’s not that new, but if you haven’t visited Oxide’s north entrance since last year, we’d like to share our new hand-painted signage! With our neighborhood — the Blackstone District — on the rise, it felt like time to spruce up our building. We knew we wanted to do something that would stand out and look appropriate to the building’s age. We considered repurposing a vintage neon sign like we did on the front of our building, but after looking around…



Design Student Interview

Last year, I was contacted by Ashley McFeely, an instructor at the University of Nebraska at Omaha‘s Graphic Design program. Ashley was looking for professional designers who could commit to mentoring her Graphic Design 3 students throughout the upcoming semester. During the initial class meeting, students came up with various concepts for their single semester-long project. They then broke into small groups based on the ideas that interested them the most. They were given the week to build presentations and pitch their…



Center for Civic Design identity

Oxide has been partnering with Dana Chisnell and Whitney Quesenbery — experts in usability, information design, and plain language — on various projects for years. We recently created an identity for their newest endeavor, the Center for Civic Design. The CCD has one goal: Ensuring voter intent through design. Dana and Whitney truly believe that “democracy is a design problem,” and we could not agree more.



ODC holiday tequila

For the 2014 holiday season, Oxide developed custom labels for our very own bottled tequila. We presented the tequila to some of our local clients as a thank-you for the great year we had, and a toast to the good times yet to come. The labels feature dual-sided, letter-pressed type (Oxide’s contact info is on the reverse side and is visible through the clear bottle), a blind-embossed seal, handwritten description, and our classic Oxide logo bubble — all on Oxide’s corporate,…