Oxide recently partnered with OBI Creative to develop a campaign for The Baby Bundle Savings Plan, a brand new product offered by SAC Federal Credit Union (and federally insured by NCUA). Since parents have plenty of financial things to worry about related to raising a child, SAC FCU decided to make saving for your children’s future a little bit easier by matching up to $25 for a one-year Baby Bundle Savings Certificate and up to $50 for a two-year Certificate. The best part of the plan is that there’s no limit to how often you, your friends, or family can contribute.
OBI handled the planning, project management and copywriting, while Oxide was primarily in charge of creating the identity. Whether we’re working on a logo, or a website, we rarely present our clients with more than three options. Even though we may work up hundreds of ideas in some cases, we believe that it’s part of our job to use our expertise in narrowing the field down to the most appropriate options. The Baby Bundle was one of the rare occasions that we decided to present four unique options. We really felt like we had found four separate paths that were all viable options.
We began the design process by making a list of visuals that represented money and a list that represented infants. Then we began pairing different words from each list together to create roughly sketched concepts. One of our concerns was that whatever we came up with would appear as though we were monetizing children. We found the right balance by skewing the colors and illustration styles toward fun and playful.
Once SAC FCU selected the logo shown below on the left, we were tasked with creating a simplified version that could be used when printing size was an issue. Since baby and bundle were represented with a child’s face and bow, we decided to pair those elements together to create a symbol that said everything that the type from the logo does, but in an abstract way. After working through the standard baby blues and pinks, we selected a non-gender specific teal. Teal has a somewhat financial feel, but bringing the saturation up a bit gave the logo a brighter, more playful appearance.