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Know when to care

This is a sequel to the first post in this series: Care about your work – which continues to be the most important lesson we have for you. But caring is more complicated than that. When you start caring, you lose the ability to evaluate your work independently of your personal investment in it.

Awards don’t matter

At Oxide, we have a love/hate relationship with design awards. We have a good number of accolades laying around at this point, but I’m not sure what they’ve ever really gotten us, save for a quickly fleeting ego boost. In the local (and probably national) design schools, it seems like there’s a great deal of importance placed on the winning of awards. Students are encouraged (and sometimes required) to enter competitions held by local organizations and national publications. But a…

You’ve got competition

While judging the 2010 Nebraska Student ADDY Awards, I was inspired to address the student readers of our blog. While Joe has been the regular author of our Hey Students! series, he has graciously allowed me to contribute to his already great student reference. There’s no easy way to say this. If you didn’t already know, there simply aren’t a ton of desirable jobs just waiting to be filled by design students. Knowingly or not, you have signed up for…

Start with the problem

Classes are back in session, so after you’ve ranked all of your new professors on the Sparano Scaleā„¢, it’s time to get down to some designing. Today’s bit of advice may be the most important in the Hey students! series so far. It’s so fundamental to your growth as a designer – and so critical to the effectiveness of design in general – it should really be addressed to Hey all designers everywhere!

Let go of the leave-behinds

When you’re in the classroom, you imagine that life as a professional is just like life as a student. Or, at least, you prefer to imagine it that way. Even though, buried deep inside your thoughtful designer brain, you know you’re kidding yourself. Some of your classroom experiences translate into the real world and others don’t. Every moment that you spend designing is worthwhile, but each finished piece isn’t necessarily going to help you outside the classroom. One particular project,…

Yeah, really, you

Over the last few weeks, I’ve had the opportunity to sit down with several design students. I won’t embarrass any of them (intentionally), but here’s the general consensus: most need to spend more time designing, several show a lot of promise, but very few are ready for the next step.

Design is not a job

We listen to a lot of internet radio at Oxide, which means we hear a lot of internet radio ads. One of these ads features a list of college degrees that, I assume, people listening to internet radio during the day may be interested in. They’re they kinds of degrees that are often listed together in these kinds of isn’t it about time you did something with your life kinds of ads: nursing, criminal justice, business, technology, management, and graphic…

Care about your work

It’s portfolio review season, so if you’re showing your portfolio around this year, there’s a chance you’ll see one of us. Personally, I’m returning from a portfolio-review-hiatus. You’re probably thinking: “Mr. Sparano, Professional Designer at Oxide Design Co., why in the world would you need to take a break from student portfolio reviews? It’s totally fun!”