I am pleased to announce that several pieces of Oxide Design Co.’s work are featured in the latest edition of Graphic Design Solutions, a comprehensive textbook for design students nationwide. It’s an honor to be included alongside the likes of Herb Lubalin, Pentagram, and Paul Rand in this in-depth reference. …
14 Mar 2013
Adam Torpin
When Oxide designs a logo, we typically go through a lengthy process which includes brand questionnaires, a patented concepting slide process, and weeks of research and sketching. This is all done in attempt to create a memorable logo that’s not only visually appealing, but conceptually captivating as well. Only once we’ve found the solution(s) do we take our concept to the computer. (Many think that this is the only step required to “design”.) And while it’s not the most important step, the visual build of a logo will make or break the overal concept.
Zipline Brewing Co. came to us last year looking for a variety of design work, including packaging (which will be unveiled later this year). All they had was a logo — which in their minds was finished — and a website. Pleased with the existing logo’s concept, we simply asked if we could take a look at a refinement. The guys at Zipline were up for it, so we started looking at where we could make some tweaks. …
7 Mar 2013
Drew Davies
We recently had a discussion with our partners over at Hastings College about the fact that many employers feel that recent college graduates are not properly prepared for work in the real world. The primary thing that everyone agrees changes graduates from “I’m sorry, we just don’t have any openings right now,” to “when can you start?” is an internship. Lucky for all you students, we’re seeking the next up-and-coming designer for a Summer 2013 design internship.
5 Mar 2013
Nathan Kirkman
A couple of weeks ago, I participated in Meet the Pros (read Drew Gourley’s account of it here), and it got me thinking about my own time in school and my own path towards becoming a designer.
After spending almost ten months out of school, 2013 is the first full year that I haven’t been attending an educational institution since 1992.
That being said, it took me a little longer to get through college then most. Right after high school I attended Muscatine Community College, a great little campus in the “big city” just south of my little hometown. At the time, I wasn’t sure what I wanted to do with my life. Well, if i’m honest… I knew. But I wasn’t sure it was possible. And I wanted to be sure that it was the right decision. (It was.) …
28 Dec 2012
Drew Gourley
Last year, for Oxide’s 10th anniversary, we launched this snazzy new website. It was packed with a ton of new features, but we still had a wish list of things that we wanted to see added within the next year. Well, that year has passed and with the new year at hand, it is time to officially launch the next version of oxidedesign.com.
19 Dec 2012
Adam Torpin
The Holidays are great! We get to spend time with family, take some time off of work, and eat way too many goodies from our very generous clients! There is a lot that brings us joy about this holiday season, so we thought we’d share.
Adam
- Decorating our first home.
- Looking forward to seeing movies on Christmas Day.
- Once again… over-eating.
- Being able to spend time with my wife!
6 Nov 2012
Drew Davies
We’re excited to announce that Oxide Design Co. won seven total awards on Saturday at AIGA Nebraska‘s The Show 21! Oxide tied for most gold at The Show, taking home four gold awards.
30 Oct 2012
Rainbow Rowell
Don’t tell Drew Davies this . . .
But I think I decided to work at Oxide Design Co. the first or second time I came to the office. (About ten months before anyone at Oxide actually wanted me here.)
I had kind of a reverse allergic reaction to the place. I walked out thinking, “Yep. There. I should be working there.”
Part of the appeal for me was the chance to work around designers again. It’d been two years since I left Bailey Lauerman, and I missed working in an office with designers and art directors and artists.I remember coming home from a meeting with Oxide — we had a mutual client — and telling my husband, “You know that place on Farnam with the cool sign? I need to make them want to hire me.” (Seriously, don’t tell Drew any of this — it makes me sound Machiavellian. I don’t want him to know I was scoping out the office trying to figure where they could squeeze in another desk.) …
1 Oct 2012
Drew Davies
I am extremely excited to announce that author, writer, and all-around brilliant creative Rainbow Rowell has joined the team at Oxide Design Co. Most recently, Rainbow was a columnist at the Omaha World-Herald (and still carries the distinction of being the youngest person and the first woman to be given a column at the paper). Rainbow also has experience in the advertising and design world, working for clients including Disney World, Union Pacific, ConAgra Foods, and The Nature Conservancy, among others. Her creative copywriting has been featured in Communication Arts and many other industry publications. …
23 Aug 2012
Nathan Kirkman
Our copy of LogoLounge 7: 2,000 International Identities by Leading Designers recently arrived at the Oxide office. The book is part of a long-running series published by Rockport and is judged by eight leading designers from around the world. The entries are accepted through their website: logolounge.com and complied every 18 months into a new book.
Shortly after receiving the book, we had the honor of series author, Bill Gardner dropping by the office while he was visiting Omaha. While driving down Farnam Street, Gardner recognized Oxide’s neon sign, and stopped in for a visit with Drew Davies and an impromptu book signing, in which he wrote: …