Oxide’s 12th anniversary

It’s our anniversary week, marking 12 years since opening our doors!

We’re happy to announce that, in addition to celebrating our anniversary this week, we’ve also made arrangements to stay in our location for the long-term future. So you’ll be able to find Oxide Design Co. at 3916 Farnam Street for years to come.

Building a website:
what you need to know

At Oxide, we design and develop a lot of websites. And we know that the process of building a website can be a little daunting. Where do you start?
What things need to be considered?

A few weeks ago Oxide was asked to present at Omaha Advertising X! on just that topic. So to help demystify the process for everyone, I thought I would share my presentation with you. In an ideal world, these are the steps you would follow to take your shiny new website from an idea to completion.

Oxide wins 3 GDUSA Design Awards

We are pleased to announce that Graphic Design: USA has recognized three Oxide pieces with 2013 American Graphic Design Awards. Our Parsnippy logo, Belles and Whistles logo, and Maha Music Festival commemorative poster were honored as “outstanding work.”

For this, the 50th anniversary of the annual design competition, GDUSA received more than 8,000 entries, from which “a highly selective 15 percent are recognized today with a Certificate of Excellence.”

We are grateful for our excellent clients and the collaboration that made these pieces stand out.


GDUSA 2013 American Graphic Design Award winners

Why I’m joining Oxide

I first met the Oxide crew in 2008 when they were selected to do the rebranding for Word Made Flesh, where I worked. Since then, I’ve kept up with them here and there, mostly through playing ultimate frisbee with Drew Davies.

I have admired, from a slight distance, the work going on at Oxide. Honestly, they were a joy to work with when I was a client. We loved the end product as much as the process. And I’m excited to get to be on the other side now.

I wanted to take a few minutes to tell you about why I joined Oxide and the role I’ll be playing.

What I learned during my internship at
Oxide (Ryan Aquilino)

“What do you mean I can do whatever I want?” was what I first thought when I learned that I was in charge of a client project. Having never done real work for real clients in the real world, it’s safe to say that I was pretty scared. But even though this was MY project to complete, it wasn’t like I was completely alone. I had the amazing Oxide design team there to help me out whenever I was unsure of what I was doing. Once I got over my initial “wow I have a lot of responsibility for an intern” jitters I learned what I feels like to be an actual, believe-it-or-not, real life designer. And it feels GOOD.

Contemporary Analysis identity

Since 2008, Contemporary Analysis has been using data science to help companies succeed. They take the data that a company has accumulated
and then — using dark magic that is incomprehensible to the majority of the population — provide their clients with highly accurate predictions as to what is likely to happen next. Because of the level of understanding we developed in their business while designing their client portal, it made sense when they
asked us to help better explain what they do through an identity refresh and
a new website.

SVG is a thing now;
you should use it.

With all this talk about resolution independence and responsive design, how many times have you built something for the internet and thought, hey, it sure  would be nice if I could have a vector graphic here instead of a series of pre-saved bulky images switching in and out some way or another?

For example: every single logo ever, social media buttons, line art of any type. If your concern is responsiveness and you’re using images, then you’re in for trouble. As we’ve seen in a previous post, just detecting a high-resolution display can be tricky, let alone all of the work up to that point getting images sized and saved for every case.

Nathan’s college leave-behind

You may have seen our Hey students! post about letting go of leave-behinds. But… as a counterpoint, I feel that I should share the leave-behind
I used while trying to secure a job after graduation.

As we discussed in our previous post, a leave-behind is typically a design school project that is made to give to someone after your interview. It is usually meant to highlight your design work — and hopefully — stick around to serve as a reminder to your potential future employer about how awesome you are.

And in that format… I completely agree that it’s better to not to have a leave-behind. If they are just a miniature version of your portfolio, and they aren’t thoughtfully considered or well constructed, then they are a waste of time.