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ODC holiday tequila

For the 2014 holiday season, Oxide developed custom labels for our very own bottled tequila. We presented the tequila to some of our local clients as a thank-you for the great year we had, and a toast to the good times yet to come.

The labels feature dual-sided, letter-pressed type (Oxide’s contact info is on the reverse side and is visible through the clear bottle), a blind-embossed seal, handwritten description, and our classic Oxide logo bubble — all on Oxide’s corporate, 100% cotton paper. The wooden cap was then sealed with red tape, and hand numbered as part of a limited series.





Job posting:
Web Developer

What we’re looking for

A detail-oriented full-stack web developer with a healthy respect for design. You must be a creative thinker with an excitement for making pixel-perfect translations of visual/UI design into living, breathing websites and mobile experiences. (As for design skills, imagine that at various points you’ll be given a set of three consistent elements and you’ll be asked to design on your own what the fourth element in the set would look like.)

Ideal expertise includes fluency in WordPress, PHP/MySQL, HTML, CSS, and jQuery. Familiarity with vanilla JavaScript, Sass, Git, and Ruby on Rails helps, too.



Oxide wins 6 at AIGA’s 2014 Show

We are pleased to share that Oxide received a gold, a silver, and four bronze awards this past Saturday at AIGA Nebraska‘s 2014 Show.

Nebraska’s biggest annual design competition, Show. recognizes great design from around the state. We are privileged to have our work selected by a panel of national design judges. And we want to thank our amazing clients, whose projects and collaboration have kept us inspired and striving for excellence.

Oxide won a gold award for Mula Mexican Restaurant and Tequileria’s branding. We won a silver award for the Show. logo. And we won bronzes for the Mula logo, Big Omaha 2014 branding, Maha Music Festival 2014 branding, and for our collaboration with Cale Oglesby on Union Pacific’s Intermodal video.



Make things.

I came to be a web developer in a somewhat unorthodox fashion. I didn’t grow up writing code. I didn’t major in computer science in college. But I have always enjoyed making things and understanding how things are connected.



Happy Halloween 2014!

Halloween is a special holiday for creatives and a particular favorite here at Oxide. For the occasion to date, we’ve built custom props, assembled screen-accurate ensembles, dressed completely unexpectedly, and produced unique getups with items we had lying around. For the third year in a row, we’re excited to share Team Oxide’s costumes!



Oxide celebrates thirteen
years in business

This week we celebrate Oxide’s 13th anniversary!

Around this time each year, we like to take a look back at the previous year and take stock of what’s happened. If you’ve driven by the office lately, you’ll see that major construction is underway in the Blackstone District. The city is busy converting our seven-block stretch of Farnam Street to two-way traffic, which will greatly improve the accessibility, walkability, and enjoyability of our neighborhood. (Also, several more restaurants and bars will open on our block in the next month or so!)



Oxide Slides™

At Oxide, we have a process we do with new clients when we’re trying to uncover more about their brand. Because we like to keep things simple, we simply call it Oxide Slides. We ask a client to flip through our concepting slides — physical swatches of visually interesting images — selecting 20 slides that speak to their corporate (not individual) identity, their essence. We try to get all the decision-makers involved in this process, so we’re all on the same page and everyone’s voice is heard.

We ask them to select slides that they feel capture some abstract element or elements that are appropriate to their core brand. They can select a slide for any reason: color, texture, content, type style, emotional response — anything.



Oxiversary One

It’s my Oxiversary today. One year of working with these fun, creative, quirky people.

I thought I’d look back briefly over some of the things I’ve learned and experienced in the past 12 months.

I’ve learned a lot about meeting with clients.

My first client meeting was with Nebraska Loves Public Schools. Their website redesign would help them become more of the resource they intended to be. It was a big and exciting project, with lots of uncertainty, lots of pieces to figure out. I was shy and really just observing.

I’ve loved sitting in these meetings over the past year. I’ve loved learning how to bring some structure to this abstract idea, particularly from watching Drew in those meetings. I’m not always great at talking in the abstract, so it can get over my head. I think most designers need to be excellent at concepting — lassoing this big idea, pulling it in inch by inch, until they can examine all the dust and hairs and vector art up close.



Oxide featured in LogoLounge 8

We recently received our copy of LogoLounge 8: 2,000 International Identities by Leading Designers at the Oxide office. The book is part of a long-running series published by Rockport, and authored by Bill Gardner. From logolounge.com:

“LogoLounge 8 is judged by an international panel of identity designers including Mikey Burton, Quique Ollervides, Katie Kirk, Fraser Davidson, Debbie Millman, Ty Mattson, Mike Abbink, and Simon Frouws. Of the more than 35,000 logos submitted, 2,000 were selected to be featured in the 8th edition of this bestselling series. This inspiring collection provides a wealth of insight for graphic designers and their clients.”