Every now and then, a dream comes true. For us, it was getting to work with Hotsy Equipment Co. and come face to face with one of our greatest collective fascinations: pressure washers.
Hotsy Equipment Co. is the leading distributor of the Hotsy brand in this country, and No. 2 in the world. Serving Nebraska and Southwest Iowa, this mostly family-run business has been so successful because of the amount of passion and dedication they put into their work. We got to work closely with Ben Klingemann, the grandson of the distributor’s founders and a recent addition to the team. He told us about their service staff — who will drive to meet customers halfway if it means they can repair that customer’s equipment and get them back up and running that much faster. With a clientele that is incredibly hard-working (in industries like ag, transportation, processing, and military), the Hotsy Equipment Co. team strives to be as reliable and determined as those they serve.
Since the branding is set at a corporate level, developing a truly stand-out website was one way Hotsy Equipment Co. could continue to distinguish their business.
We approached the site as such. We knew people who were coming to the website were looking for a pressure washer. They know the name Hotsy, so Hotsy Equipment Co. can afford to let a hero image actually communicate brand, not just product.
The Hotsy brand is usually for commercial use, so readers of this blog may or may not need a pressure washer with that level of power. Neither did we, really — but don’t be surprised if one day you hear about us opening the Oxide Car Wash.