The 1877 Society is a group started by the Omaha Public Library Foundation that is dedicated to supporting the Omaha Public Library. It helps the foundation advocate and raise funds for the library, its programs, patrons, services, and staff. The society is made up of OPL enthusiasts and advocates primarily in their twenties and thirties.
We were approached by the 1877 Society* to design an identity that captured the essence of the organization in a way that would be compelling to the primary audience. Being big fans of the library (who isn’t, right?), we jumped at the chance. (*They didn’t actually even have a name when we started working with them; we worked with the steering committee to develop the name 1877 Society, a nod to the year that the Omaha City Council officially created the public library.)
This project came in on a very tight timeline and needed to be turned around very quickly. We got to work immediately researching all sorts of library related ideas. When the dust settled, we had a couple of solid options that we felt were unique and would serve the Society very well.