loading

Josh’s Great™ movie list

A while back Julia shared with us her Great™ movie list, and I felt that it was time for me to do the same. As I’ve been told, this is a list of movies that I would watch right now, if given the opportunity. This was a borderline impossible task for me, as I like a lot of movies. I’ve seen plenty of movies that I think are Great™ but are only viewable under certain conditions. I have also seen movies that I’ve thought were Great™ but never need to see again. This is a list of movies that will usually cause me to stop whatever it is I’m doing to watch. Obviously not everyone will agree with these, but these are movies I would recommend to almost anyone.



Oxide Slides™

At Oxide, we have a process we do with new clients when we’re trying to uncover more about their brand. Because we like to keep things simple, we simply call it Oxide Slides. We ask a client to flip through our concepting slides — physical swatches of visually interesting images — selecting 20 slides that speak to their corporate (not individual) identity, their essence. We try to get all the decision-makers involved in this process, so we’re all on the same page and everyone’s voice is heard.

We ask them to select slides that they feel capture some abstract element or elements that are appropriate to their core brand. They can select a slide for any reason: color, texture, content, type style, emotional response — anything.



Westside Warriors logo

Did we learn our lesson from the failure of our proposed Benson Mighty Bunnies logo? No we did not. Without being asked, I designed a new logo for the Westside High School (Omaha, NE) athletic department. (Before our designer friends get mad at us, please read the entire story.)

Westside is currently using The University of Wisconsin’s athletic logo, paying them an annual logo usage fee. This was perhaps somewhat acceptable prior to The University of Nebraska’s move to the Big Ten Conference, but it is now a logo that should be despised by the citizens of our state. I realize that not everyone in Nebraska is a Husker fan, but I believe the time for Westside to create their own unique identity is now.



Boss Studios naming and identity

We’ve recently been reviewing the items contained in Oxide’s online portfolio, looking to showcase our most effective work. Along the way, we’ve encountered some great projects on which we never shared the deeper story. One of those projects is Boss Studios.

Back in fall of 2007, Oxide was approached by a group of three entrepreneurs looking to open a new salon suites business. The difference in their business would be a focus on taking care of the needs of the owner-operators of the suites, first and foremost. In their words, it would be “high-end, upscale salon suites that cater to the needs of hair stylists, aestheticians, nail technicians, and massage therapists.” They needed a name and a logo that captured their essence.



Backing up your WordPress site:
A refresher

Most of the websites we build for our clients run on WordPress. This is great, especially for users responsible for updating site content. WordPress sites are user-friendly and convenient, and the platform itself is well documented and actively supported. As such, new versions of WordPress are released fairly frequently, and updating to the latest version is highly recommended as it provides additional features and helps keep your site secure.

One über-important thing to keep in mind before you update to the latest version of WordPress:

Back up your site.



Nebraska Craft Brewers Guild Logo

The Nebraska Craft Brewers Guild (NCBG) is a non-profit organization committed to the promotion of craft beer and craft beer culture in Nebraska. Recently, Oxide was approached by the NCBG to redesign their logo — and we jumped at the chance.

The Nebraska Craft Brewers Guild is made up of independently owned and operated craft breweries  from all across Nebraska. Since its beginning, NCBG has been promoting the interests of its members, pushing craft beer education, and helping build awareness of the Nebraska beer industry.



Oxiversary One

It’s my Oxiversary today. One year of working with these fun, creative, quirky people.

I thought I’d look back briefly over some of the things I’ve learned and experienced in the past 12 months.

I’ve learned a lot about meeting with clients.

My first client meeting was with Nebraska Loves Public Schools. Their website redesign would help them become more of the resource they intended to be. It was a big and exciting project, with lots of uncertainty, lots of pieces to figure out. I was shy and really just observing.

I’ve loved sitting in these meetings over the past year. I’ve loved learning how to bring some structure to this abstract idea, particularly from watching Drew in those meetings. I’m not always great at talking in the abstract, so it can get over my head. I think most designers need to be excellent at concepting — lassoing this big idea, pulling it in inch by inch, until they can examine all the dust and hairs and vector art up close.



Niobrara Valley Preserve brochure

Founded in 1951, The Nature Conservancy is the world’s leading conservation organization. One of the flagship projects of their Nebraska office, The Niobrara Valley Preserve,  is roughly 60,000 acres, which makes it one of their largest preserves worldwide. Home to a recorded 581 plant, 213 bird, 86 lichen, 70 butterfly, 44 mammal (including bison herds), 25 fish, 17 reptile, and 8 amphibian species, the preserve’s mission is conservation, scientific research, and education.



Oxide featured in LogoLounge 8

We recently received our copy of LogoLounge 8: 2,000 International Identities by Leading Designers at the Oxide office. The book is part of a long-running series published by Rockport, and authored by Bill Gardner. From logolounge.com:

“LogoLounge 8 is judged by an international panel of identity designers including Mikey Burton, Quique Ollervides, Katie Kirk, Fraser Davidson, Debbie Millman, Ty Mattson, Mike Abbink, and Simon Frouws. Of the more than 35,000 logos submitted, 2,000 were selected to be featured in the 8th edition of this bestselling series. This inspiring collection provides a wealth of insight for graphic designers and their clients.”



What I learned during my
internship at Oxide (Julie Gates)

If you are looking for one of those internships where the lowly intern is thrown into a tiny cubicle sharpening pencils and folding mailers, then you’ve come to the wrong place. During my time at Oxide, I’ve learned what it’s like to work with an awesome team that does great work. A small design studio has always been appealing to me, and after my experiences here, I’ve really grown to love it. The office itself is one really cool room where everyone is working, joking, and bouncing around ideas. I even got the desk next to the sweet office dog Rosie for a little while. It was fun to observe how Drew and Adam handled conference calls and see Julia discussing a site map with a client. And best of all, I got to work on real client projects!