Earlier this year we had the opportunity to work with the newly formed organization One Omaha to develop their identity.
One Omaha is a non-profit, citizen-driven initiative created to provide support for Omaha’s neighborhoods. Formed after the closing of the Neighborhood Center’s Omaha office in 2013, One Omaha (the Office of Neighborhood Engagement) will take over as the main resource for neighborhood development and advocacy in Omaha. Their mission is to facilitate the development of Omaha neighborhoods through advocacy, development, and education for neighborhood alliances
Currently Omaha’s neighborhood associations are somewhat disconnected and operate as individual groups. There is an imbalance in resources and support throughout the city. One of the goals of this organization is to help to rectify that imbalance by engaging neighborhood residents and acting as the main advocate for neighborhood alliances in Omaha. The ultimate goal of One Omaha is to make Omaha better and stronger by building and supporting these communities.
We worked with the volunteer task force (made up of neighborhood alliance members from across the city) to develop an identity they could call their own. They talked to us about many aspects of their organization but these ideas of community and connecting people kept coming back to the surface.
We came up with a few options we felt were all getting at these core ideas.
The chosen direction is both a literal interpretation of a neighborhood (a map showing neighborhood streets) and a more abstract idea of a community
(the bringing together of different pieces to form something new, in this
case an “O”).
To learn more about One Omaha, contact them at firstname.lastname@example.org.
Get out and join your local neighborhood association and help support