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Nebraska Craft Brewers Guild poster map

We recently had the opportunity to design a promotional poster for one of our long-time clients, the Nebraska Craft Brewers Guild. As you might remember we worked with the Guild on a new identity (which also happened to win a CA award).



50,000 words in 30 days

There’s this thing called NaNoWriMo (National Novel Writing Month) that some crazy writers participate in every November. The goal is to write a novel in one month — 50,000 words in 30 days. This year, I participated. That comes down to 1,667 words a day, but you can pace yourself however you like. The idea is quantity over quality. Nano pushes you to just keep moving, beyond the doubts and the questions and the writers blocks that come up. And…



Zipline / Harbour Baltic Porter beer collaboration

Last year, Zipline Brewing partnered with Harbour Brewing of North Cornwall, England, to create a limited edition beer. For the international collaboration, they brewed a Baltic Porter (an imperial porter historically brewed in England) right here in Lincoln, Nebraska — which they packaged in 750ml bottles. When approached by Zipline, we noticed that, from an aesthetic standpoint, the two breweries shared a very similar minimalistic industrial style. Similar to the template we set up for Zipline, Harbour Brewing’s design partner, A-Side…



The Simple Man logo

Earlier this year, my good friend came to me with an idea. He was looking to open a store for men and needed help with branding. He wanted to open an expertly curated shop that concentrated on high-quality, classic items for the modern gentleman. He had a name he liked — The Simple Man — and was ready to move on to a full identity buildout, so I was more than happy to donate my time and expertise to help…



Civic design isn’t sexy

Civic design is about equality and accessibility. In its election- and ballot-design forms, it’s about trying to ensure that votes get cast as they were intended by the voter. It’s unbiased and non-partisan — because bad ballot design affects all voters. At its core, civic design is an attempt to communicate flawlessly using language and design so that democracy is upheld.



Happy Halloween 2016!

We wanted to take a quick moment to wish all our friends a Happy Halloween. We hope you have as much fun as we do on this festive day.



Oxide’s 15th anniversary!

Today marks a big day in the history of Oxide Design Co. — we’re celebrating fifteen years in business! It sounds cliché, but it feels like it went by in the blink of an eye. I can still clearly recall those first days of sitting in the big, empty Oxide office at 4013 Farnam Street, wondering how I was going to keep myself busy.



Omaha Shirt Project

Oxide Design Co. loves Omaha and our neighborhoods. So we designed t-shirts to help others who also love these communities show off their pride and support their neighborhood associations. Omaha Shirt Project features 12 shirts and will run for the month of October, and we’re donating $5 per purchase to the neighborhood association or organization affiliated with each shirt. The one catch is that only shirts receiving 10 pre-orders by 31 October 2016 will be printed! (Orders on a shirt that…



How I found Oxide

Omaha has been my hometown since 2002 and I’ve always lived near that little corridor around 40th and Farnam Streets. Back then it wasn’t known as the Blackstone District. It had some serious grit to it, but that is one of the many reasons I proudly called it home. From wandering around local house shows to hopping from one friend’s home to the next, this neighborhood has been the place I call home for quite some time, even when I…



Hotsy Equipment Co. website

Every now and then, a dream comes true. For us, it was getting to work with Hotsy Equipment Co. and come face to face with one of our greatest collective fascinations: pressure washers.