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Nebraska Craft Brewers Guild Logo

The Nebraska Craft Brewers Guild (NCBG) is a non-profit organization committed to the promotion of craft beer and craft beer culture in Nebraska. Recently, Oxide was approached by the NCBG to redesign their logo — and we jumped at the chance.

The Nebraska Craft Brewers Guild is made up of independently owned and operated craft breweries  from all across Nebraska. Since its beginning, NCBG has been promoting the interests of its members, pushing craft beer education, and helping build awareness of the Nebraska beer industry.



Oxiversary One

It’s my Oxiversary today. One year of working with these fun, creative, quirky people.

I thought I’d look back briefly over some of the things I’ve learned and experienced in the past 12 months.

I’ve learned a lot about meeting with clients.

My first client meeting was with Nebraska Loves Public Schools. Their website redesign would help them become more of the resource they intended to be. It was a big and exciting project, with lots of uncertainty, lots of pieces to figure out. I was shy and really just observing.

I’ve loved sitting in these meetings over the past year. I’ve loved learning how to bring some structure to this abstract idea, particularly from watching Drew in those meetings. I’m not always great at talking in the abstract, so it can get over my head. I think most designers need to be excellent at concepting — lassoing this big idea, pulling it in inch by inch, until they can examine all the dust and hairs and vector art up close.



Niobrara Valley Preserve brochure

Founded in 1951, The Nature Conservancy is the world’s leading conservation organization. One of the flagship projects of their Nebraska office, The Niobrara Valley Preserve,  is roughly 60,000 acres, which makes it one of their largest preserves worldwide. Home to a recorded 581 plant, 213 bird, 86 lichen, 70 butterfly, 44 mammal (including bison herds), 25 fish, 17 reptile, and 8 amphibian species, the preserve’s mission is conservation, scientific research, and education.



Oxide featured in LogoLounge 8

We recently received our copy of LogoLounge 8: 2,000 International Identities by Leading Designers at the Oxide office. The book is part of a long-running series published by Rockport, and authored by Bill Gardner. From logolounge.com:

“LogoLounge 8 is judged by an international panel of identity designers including Mikey Burton, Quique Ollervides, Katie Kirk, Fraser Davidson, Debbie Millman, Ty Mattson, Mike Abbink, and Simon Frouws. Of the more than 35,000 logos submitted, 2,000 were selected to be featured in the 8th edition of this bestselling series. This inspiring collection provides a wealth of insight for graphic designers and their clients.”



What I learned during my
internship at Oxide (Julie Gates)

If you are looking for one of those internships where the lowly intern is thrown into a tiny cubicle sharpening pencils and folding mailers, then you’ve come to the wrong place. During my time at Oxide, I’ve learned what it’s like to work with an awesome team that does great work. A small design studio has always been appealing to me, and after my experiences here, I’ve really grown to love it. The office itself is one really cool room where everyone is working, joking, and bouncing around ideas. I even got the desk next to the sweet office dog Rosie for a little while. It was fun to observe how Drew and Adam handled conference calls and see Julia discussing a site map with a client. And best of all, I got to work on real client projects!



Julia’s list of Great™ movies

I watched a lot of movies this weekend. (Guardians of the Galaxy, Gravity, and The Internship — if you were curious.) This got me thinking it was about time to resurrect the old Oxide classic: the Great™ movies blog post.

As Adam explained in his list awhile back, “a Great movie is one that you would watch right now.”

Now, I tend to really enjoy fantasy and/or sci-fi films — and Shakespeare adaptations. You’ll see many such films below. While I recognize that these movies may not be universal favorites, they’ve brought me much joy over the years, and I highly recommend them.



Josh:
A brief history

So I’ve been at Oxide a few months now and I realized that I’ve yet to write a blog post properly introducing myself. Don’t worry, this will be short.

Overview

As with most other designers, I grew up making things (drawings, paintings, Lego fortresses). I loved creating and, naturally, took lots of art classes in school. I eventually ended up an art major in college and graduated with a BFA. After that, I wasn’t really sure what I was going to do. On a whim, I took a graphic design class at a local college and instantly knew it was where I was supposed to be. So after more school, a few internships (including a stint here at Oxide), and a job as a designer at an ad agency, here I am, a designer at Oxide Design Co.



Cuming County website

We recently had the privilege of helping Cuming County, Nebraska, combine their government, tourism, and economic development websites into one beautifully designed site.

This project involved some extensive site-mapping; we looked to design the most straightforward structure to best serve these three branches and their visitors.



Union Pacific Intermodal video

Intermodal shipping incorporates multiple modes of transportation to move goods from point A to point B. This might not sound like the world’s most complicated concept, but to fully explain the process and all of the benefits associated with it, Union Pacific hired illustrator/animator Cale Oglesby to explain the service. Cale then partnered with Oxide for illustration and design, while he focused on the animation portion of the project.

Experts at intermodal, Union Pacific provides the most cost-effective access to markets throughout North America. They do this by combining the flexibility of trucks with the efficiency and environmental benefits of their vast rail system. UP is America’s largest intermodal network, serving more than 95% of all major U.S. markets.



AIGA Nebraska:
The Show logo

Every year, AIGA Nebraska holds a competition showcasing the best design work done in the state over the previous twelve months. Now in its 23rd year, The Show features the best professional and student work in Nebraska, serving as a great cross-section of the design work being done across the state.