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Union Pacific Intermodal video

Intermodal shipping incorporates multiple modes of transportation to move goods from point A to point B. This might not sound like the world’s most complicated concept, but to fully explain the process and all of the benefits associated with it, Union Pacific hired illustrator/animator Cale Oglesby to explain the service. Cale then partnered with Oxide for illustration and design, while he focused on the animation portion of the project.

Experts at intermodal, Union Pacific provides the most cost-effective access to markets throughout North America. They do this by combining the flexibility of trucks with the efficiency and environmental benefits of their vast rail system. UP is America’s largest intermodal network, serving more than 95% of all major U.S. markets.



AIGA Nebraska:
The Show logo

Every year, AIGA Nebraska holds a competition showcasing the best design work done in the state over the previous twelve months. Now in its 23rd year, The Show features the best professional and student work in Nebraska, serving as a great cross-section of the design work being done across the state.



Code is friend, not foe

Should design students learn how to code? Yes? No? How much? Why?

As a designer-who-develops/developer-who-designs, I wanted to share some thoughts on the topic. My hope is that by explaining a little, it will help you — as someone interested in web or UX design — make informed decisions about the kinds of opportunities that would be best for you to pursue.



Hausmann Construction
website redesign

Hausmann Construction, based in Lincoln, Neb., provides construction management, design build, and general contracting — and, above all, client satisfaction. They work on everything from educational facilities to corporate offices.

They came to us for a website redesign — something cleaner and more streamlined. Our solution showcases Hausmann’s work first and foremost. Their big, beautiful, impressive structures speak for themselves.

We removed all the extraneous elements of their old site, and designed a framework that features what’s important: Hausmann’s work. We built in more space for them to speak about the projects, and share even more photos of these buildings. We also developed areas for Hausmann to explain their company values and post their latest news.



Mula branding

For the past five years, Michael Sanchez has operated Maria’s Mexican Restaurant in Ralston, Nebraska. Started by his grandparents 35 years ago, Maria’s has won multiple Best of Omaha awards. Michael’s success running the family restaurant led to his new endeavor, Mula Mexican Kitchen & Tequileria, located on the corner of 40th and Farnam (just a few doors down from Oxide). Bonus: Mula will open its doors to the public tomorrow (Wed 18 Jun 2014) at 3 pm!



Thank you to AIGA

At the end of this month, I will officially complete my term as national co-president of AIGA, the professional association for design. It feels like the culmination of a long journey I’ve been on for a large portion of my professional career.

(As background for those unfamiliar with AIGA, it is the premier national design organization, with 68 chapters nationwide and over 26,000 members. AIGA’s mission is to advance design as a professional craft, strategic advantage, and vital cultural force.)



Hello World

So, it occurs to me that I’ve been at Oxide for a month now, and haven’t introduced myself yet.

Hi, everyone — I’m Julia.



Oxide Design in 1,000 Dog Portraits

As you may or may not know, I was an intern here at Oxide a few years back. During my internship I was asked to design a t-shirt of what I felt best represented Oxide. I had lots of ideas ranging from the literal (the neon sign out front) to the abstract (the three designers as their favorite superhero alter egos). Eventually I settled on something that I felt best embodied Oxide Design Co … Rosie and Glady, the ever present office Beagles.



Nebraska Loves Public
Schools website redesign

Recently we’ve had the pleasure of working with the team at Nebraska Loves Public Schools — or Nelps, as we lovingly call them — on a complete overhaul of their website. We collaborated with NE loves PS to design and code a brand-new website that’s friendly and engaging, full of valuable resources, and intuitive to navigate.



Big Omaha 2014 identity

Yearly rebranding of the Big Omaha Conference has been a honor bestowed on Oxide for the past six years: 20092010201120122013, and now 2014.

While branding the conference has always been a team effort here at Oxide, this is the first year I’ve volunteered to take the lead. As a designer, it’s a very desirable project because the team at Silicon Prairie News, within reason, agrees to trust our expertise and grant us complete creative freedom. While Oxide’s branding is essential, it does not compare to the year-round work done by the SPN team creating the Big Omaha experience.