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The Simple Man logo

Earlier this year, my good friend came to me with an idea. He was looking to open a store for men and needed help with branding. He wanted to open an expertly curated shop that concentrated on high-quality, classic items for the modern gentleman. He had a name he liked — The Simple Man — and was ready to move on to a full identity buildout, so I was more than happy to donate my time and expertise to help…



Civic design isn’t sexy

Civic design is about equality and accessibility. In its election- and ballot-design forms, it’s about trying to ensure that votes get cast as they were intended by the voter. It’s unbiased and non-partisan — because bad ballot design affects all voters. At its core, civic design is an attempt to communicate flawlessly using language and design so that democracy is upheld.



Happy Halloween 2016!

We wanted to take a quick moment to wish all our friends a Happy Halloween. We hope you have as much fun as we do on this festive day.



Oxide’s 15th anniversary!

Today marks a big day in the history of Oxide Design Co. — we’re celebrating fifteen years in business! It sounds cliché, but it feels like it went by in the blink of an eye. I can still clearly recall those first days of sitting in the big, empty Oxide office at 4013 Farnam Street, wondering how I was going to keep myself busy.



Omaha Shirt Project

Oxide Design Co. loves Omaha and our neighborhoods. So we designed t-shirts to help others who also love these communities show off their pride and support their neighborhood associations. Omaha Shirt Project features 12 shirts and will run for the month of October, and we’re donating $5 per purchase to the neighborhood association or organization affiliated with each shirt. The one catch is that only shirts receiving 10 pre-orders by 31 October 2016 will be printed! (Orders on a shirt that…



How I found Oxide

Omaha has been my hometown since 2002 and I’ve always lived near that little corridor around 40th and Farnam Streets. Back then it wasn’t known as the Blackstone District. It had some serious grit to it, but that is one of the many reasons I proudly called it home. From wandering around local house shows to hopping from one friend’s home to the next, this neighborhood has been the place I call home for quite some time, even when I…



Hotsy Equipment Co. website

Every now and then, a dream comes true. For us, it was getting to work with Hotsy Equipment Co. and come face to face with one of our greatest collective fascinations: pressure washers.



Oxide in Communication Arts Design Annual 57

We are pleased to announce that the design work of Oxide has been selected for inclusion in Communication Arts’ Design Annual 57. The logo we designed for Nebraska Craft Brewers Guild is featured on page 112 of the September/October 2016 issue, and in the online gallery of winners. This marks our sixth time winning CA, and Oxide is this year’s only honoree from anywhere in Nebraska or Iowa. Based on entries selected out of the total number of entries received,…



Bric illustrations

We’ve been partnering with Bric since its inception on a variety of projects including naming, branding, user interface design, web design and development, and marketing. The super-smart brains that built their software also have a lot of great advice to share on their blog — advice for creative firms on topics like best practices, strategic planning, billable rates, and employee utilization. With so many topics to cover and so much to say, Bric needed a quick and easy way to…



Election Tools website

In cooperation with our long-time partner Center for Civic Design, along with the Center for Technology in Civic Life, we recently launched electiontools.org. electiontools.org is a civic engagement toolkit for election officials. It’s a place where election officials can quickly get their hands on the digital tools they need for managing elections.