Several years ago, I started to take notice of a logo I would see every once in a while. It wasn’t a particularly great logo by the design standards that I had been taught, but it was catching. A train passing by every once in a while would have some freight containers loaded onboard, and every so often one of the containers was emblazoned with a cheerful alligator. Not only was this beefy green alligator illustrated to look ridiculously happy, but he had a shipping container slung over his shoulder and a ship anchor tattooed on his other shoulder — hilarious! …
