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ODC holiday tequila

For the 2014 holiday season, Oxide developed custom labels for our very own bottled tequila. We presented the tequila to some of our local clients as a thank-you for the great year we had, and a toast to the good times yet to come.

The labels feature dual-sided, letter-pressed type (Oxide’s contact info is on the reverse side and is visible through the clear bottle), a blind-embossed seal, handwritten description, and our classic Oxide logo bubble — all on Oxide’s corporate, 100% cotton paper. The wooden cap was then sealed with red tape, and hand numbered as part of a limited series.





Job posting:
Web Developer

What we’re looking for

A detail-oriented full-stack web developer with a healthy respect for design. You must be a creative thinker with an excitement for making pixel-perfect translations of visual/UI design into living, breathing websites and mobile experiences. (As for design skills, imagine that at various points you’ll be given a set of three consistent elements and you’ll be asked to design on your own what the fourth element in the set would look like.)

Ideal expertise includes fluency in WordPress, PHP/MySQL, HTML, CSS, and jQuery. Familiarity with vanilla JavaScript, Sass, Git, and Ruby on Rails helps, too.



Oxide wins 6 at AIGA’s 2014 Show

We are pleased to share that Oxide received a gold, a silver, and four bronze awards this past Saturday at AIGA Nebraska‘s 2014 Show.

Nebraska’s biggest annual design competition, Show. recognizes great design from around the state. We are privileged to have our work selected by a panel of national design judges. And we want to thank our amazing clients, whose projects and collaboration have kept us inspired and striving for excellence.

Oxide won a gold award for Mula Mexican Restaurant and Tequileria’s branding. We won a silver award for the Show. logo. And we won bronzes for the Mula logo, Big Omaha 2014 branding, Maha Music Festival 2014 branding, and for our collaboration with Cale Oglesby on Union Pacific’s Intermodal video.



Make things.

I came to be a web developer in a somewhat unorthodox fashion. I didn’t grow up writing code. I didn’t major in computer science in college. But I have always enjoyed making things and understanding how things are connected.



Happy Halloween 2014!

Halloween is a special holiday for creatives and a particular favorite here at Oxide. For the occasion to date, we’ve built custom props, assembled screen-accurate ensembles, dressed completely unexpectedly, and produced unique getups with items we had lying around. For the third year in a row, we’re excited to share Team Oxide’s costumes!



Oxide celebrates thirteen
years in business

This week we celebrate Oxide’s 13th anniversary!

Around this time each year, we like to take a look back at the previous year and take stock of what’s happened. If you’ve driven by the office lately, you’ll see that major construction is underway in the Blackstone District. The city is busy converting our seven-block stretch of Farnam Street to two-way traffic, which will greatly improve the accessibility, walkability, and enjoyability of our neighborhood. (Also, several more restaurants and bars will open on our block in the next month or so!)



Josh’s Great™ movies

A while back Julia shared with us her Great™ movie list, and I felt that it was time for me to do the same. As I’ve been told, this is a list of movies that I would watch right now, if given the opportunity. This was a borderline impossible task for me, as I like a lot of movies. I’ve seen plenty of movies that I think are Great™ but are only viewable under certain conditions. I have also seen movies that I’ve thought were Great™ but never need to see again. This is a list of movies that will usually cause me to stop whatever it is I’m doing to watch. Obviously not everyone will agree with these, but these are movies I would recommend to almost anyone.



Oxide Slides™

At Oxide, we have a process we do with new clients when we’re trying to uncover more about their brand. Because we like to keep things simple, we simply call it Oxide Slides. We ask a client to flip through our concepting slides — physical swatches of visually interesting images — selecting 20 slides that speak to their corporate (not individual) identity, their essence. We try to get all the decision-makers involved in this process, so we’re all on the same page and everyone’s voice is heard.

We ask them to select slides that they feel capture some abstract element or elements that are appropriate to their core brand. They can select a slide for any reason: color, texture, content, type style, emotional response — anything.



Westside Warriors logo

Did we learn our lesson from the failure of our proposed Benson Mighty Bunnies logo? No we did not. Without being asked, I designed a new logo for the Westside High School (Omaha, NE) athletic department. (Before our designer friends get mad at us, please read the entire story.)

Westside is currently using The University of Wisconsin’s athletic logo, paying them an annual logo usage fee. This was perhaps somewhat acceptable prior to The University of Nebraska’s move to the Big Ten Conference, but it is now a logo that should be despised by the citizens of our state. I realize that not everyone in Nebraska is a Husker fan, but I believe the time for Westside to create their own unique identity is now.