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A logo obsession confession

Several years ago, I started to take notice of a logo I would see every once in a while. It wasn’t a particularly great logo by the design standards that I had been taught, but it was catching. A train passing by every once in a while would have some freight containers loaded onboard, and every so often one of the containers was emblazoned with a cheerful alligator. Not only was this beefy green alligator illustrated to look ridiculously happy, but he had a shipping container slung over his shoulder and a ship anchor tattooed on his other shoulder — hilarious!



Blackstone District logo

After a local public meeting in August 2012, a small group of business owners, property owners, and residents began gathering weekly to discuss the process of developing a Business Improvement District for the area of 36th to 42nd along Farnam Street. Group member Brad Iwen (of Iwen Exposures) approached Oxide to create an identity for the district.

Mission: Our goal is to re-create and nurture a district that is lively, pedestrian-friendly, and provides a unique cultural experience for businesses, residents, and all members of the community.



Nathan’s book recommendations

Almost everyone else over here at the Oxide office is a giant movie buff.
I’ve never really been into movies, but if you’ve read my profile you know that
I love books.
(Thankfully, now I have Rainbow to talk about them with.)

Earlier this week, the conclusion to one of my personal favorite series was released. So in honor of A Memory of Light by Robert Jordan and Brandon Sanderson, so I’ve decided to give you some recommendations for some of my favorite fantasy series.



An update to oxidedesign.com
for the new year

Last year, for Oxide’s 10th anniversary, we launched this snazzy new website. It was packed with a ton of new features, but we still had a wish list of things that we wanted to see added within the next year. Well, that year has passed and with the new year at hand, it is time to officially launch the next version of oxidedesign.com.



Happy Holidays

The Holidays are great! We get to spend time with family, take some time off of work, and eat way too many goodies from our very generous clients! There is a lot that brings us joy about this holiday season, so we thought we’d share.

Adam

  • Decorating our first home.
  • Looking forward to seeing movies on Christmas Day.
  • Once again… over-eating.
  • Being able to spend time with my wife!



Democracy at Stake:
A Nebraska Voting Rights Art Show

The problem with Voter ID laws are that they seem completely logical when you’re first presented with the concept. It goes something like this: “I have to show a photo ID to vote? Well, that makes sense…”

But it’s not until you actually look at the issue that it becomes apparent that it doesn’t make sense, and that Voter ID laws disenfranchise a sizable portion of the population. In Nebraska alone, up to 130,000 individuals do not have a valid photo ID. And Voter ID laws only protect against voter impersonation. Of which there have only been 10 documented cases since 2000.





Aquababy onesie

I recently went through some of my old files and stumbled upon a project I really should have shared by now. When Oxide founder Drew Davies‘ first son was born, Joe Sparano and I decided we needed come up with a special gift. At the time, I had been sitting next to a t-shirt press for roughly 2 years. It had not been used since I had started at Oxide and I knew that an occasion this special definitely warranted it.





Why I joined Oxide

Don’t tell Drew Davies this . . .

But I think I decided to work at Oxide Design Co. the first or second time I came to the office. (About ten months before anyone at Oxide actually wanted me here.)

I had kind of a reverse allergic reaction to the place. I walked out thinking, “Yep. There. I should be working there.”

Part of the appeal for me was the chance to work around designers again. It’d been two years since I left Bailey Lauerman, and I missed working in an office with designers and art directors and artists.I remember coming home from a meeting with Oxide — we had a mutual client — and telling my husband, “You know that place on Farnam with the cool sign? I need to make them want to hire me.” (Seriously, don’t tell Drew any of this — it makes me sound Machiavellian. I don’t want him to know I was scoping out the office trying to figure where they could squeeze in another desk.)