I am pleased to announce that Oxide’s work for Big Omaha has been featured in Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design by David Langton and Anita Campbell. Selected from over 500 submissions, projects in the book are intended to offer valuable insights and spark creativity among small businesses, design firms, and others.

-Visual Marketing by David Langton and Anita Campbell

It’s always an honor to have our work selected for publication But we’re particularly pleased to be featured in Visual Marketing because it isn’t just about showing design as subjective art. The book contains mini case studies of each of the 99 projects, wrapping each one up with a “Takeaway Tip” – each of which are a truly useful piece of information that can be applied to solve future problems. Their Takeaway Tip for Big Omaha:

When creating an identity, embrace a symbol that is already well known, but render it with an updated, fresh approach. By emphasizing heritage while appealing to current culture, you convey the best of both worlds.

-Oxide’s work for Big Omaha featured in Visual Marketing

Additionally, Langton and Cambpell follow their own advice about how to effectively market a project on a small budget. The book is printed in just two colors -with only black and white photography throughout – but through its design and content still manages to stand out amidst the sea of design books on the shelves. They’ve also engaged in an effective but inexpensive social media campaign to help raise awareness about the book.

Visual Marketing was released in late 2011, and is available online or at your local bookseller. I highly recommend it.

View the project page for Big Omaha 2009.