Big Omaha 2012

Oxide collaborated with Silicon Prairie News to brand the first six years of the nation's most passionate conference on innovation and entrepreneurship. Each year we helped craft the experience of Big Omaha attendees, making sure return guests had something new and exciting to look forward to. Year 4: The giant cow comes off his pedestal. He's as much a participant in the conference as you are.

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Big Omaha 2012 identity

Why we like branding Big Omaha Silicon Prairie News trusts us, the branding is an essential and enduring part of the conference, but “¦ the branding is irrelevant to selling tickets. Together, that means no matter how the conference is branded, it’ll still be a massive success.



How to build perfect transparencies in Photoshop

Hey everybody, you may have noticed that we just launched the new #bigomaha site. You may have also noticed that a great deal of it is hand-illustrated. This presented a bit of a problem, because in order for us to be able to achieve the most liquid and dynamic layout, every bit of hand drawn text or illustration on the site needed to have a nice, clean, perfect transparency.