Big Omaha 2013

Oxide collaborated with Silicon Prairie News to brand the first six years of the nation's most passionate conference on innovation and entrepreneurship. Each year we helped craft the experience of Big Omaha attendees, making sure return guests had something new and exciting to look forward to. Year 5: The most fabulous conference on innovation and entrepreneurship features Giant Cow, fashion maven.

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Big Omaha 2013 identity

After months of work designing all the pieces for Big Omaha, it was great to take a couple of days to enjoy everything that the conference has to offer. From great speakers like Cindy Gallup and Mailbox app creator Gentry Underwood, to the wonderful event space at Kaneko, and not to mention all of the insightful attendees, the Oxide team learned a lot, met a bunch of great people, and in general had a great time helping to celebrate the…



Five years of Big Omaha branding

Almost five years ago, I was having a beer at Crescent Moon with a man I’d never met before. His name was Jeff Slobotski. He was pitching me his concept for Big Omaha. He had recently partnered with Dusty Davidson (who I knew from his web development shop Brightmix) to launch Silicon Prairie News, a media site centered around celebrating entrepreneurial efforts in the Midwest. Big Omaha was to be the in-person manifestation of their ideas – an event highlighting…



Big Omaha 2013 identity

Oxide is honored to have had the opportunity to work with the fine people over at Silicon Prairie News for all five years of Big Omaha. During this time, the Giant Cow has taken on a variety of forms. From the literal Giant Cow illustrations of year one and two, to the completely conceptual letters to the Cow of year four. For this year, we wanted to capture the feeling of being the next big thing. Of being glamorous and…