Hastings College recently came to Oxide and asked us to redesign their prospective student materials. Hastings is a private, four-year liberal arts institution that is dedicated to helping its students find and pursue their passion, whatever that happens to be. We were tasked with creating a campaign with a fresh perspective while utilizing Hastings’ existing identity and content, including existing photos, copy, and visual elements. The challenge was to determine how to reconfigure those existing elements to emphasize what Hastings…