Letterhead + Logo Design 12 is our first book, so it’s inevitable that we’d make a few mistakes. If there’s ever a second book (check back with us late next year to see if that’s something we’d ever consider… ever again), we’re already making notes on how we’d improve the process.
While most of the book is under the control of Rockport (LL12‘s publisher), this list only includes the things that were solely our responsibility. I could dodge these bullets with an excuse about how quickly all of this came together — but after looking at this list, that’s a pretty lame excuse.
1. We should have added form fields directly to the PDF
This one is pretty embarrassing. We’ve entered enough design contests ourselves to know exactly how tedious the form can be. Through our work on the New York State voter registration form, we even have some very specific experience in creating PDF forms. Even more embarrassing, fewer entrants filled out the form by hand than ripped it into a design program and filled it out digitally. …