In late 2009, Oxide Design Co. was approached by Metro Area Transit (the local mass transportation provider in Omaha, Nebraska) to look into re-branding the organization. Both MAT and Oxide agreed that the organization was indeed in dire need of a refreshed identity in the marketplace for several reasons:
- A lot of public focus is starting to be placed on mass public transit throughout the nation. MAT has a great opportunity to shine at this moment of increased awareness.
- In the past, branding and marketing had been a low priority for MAT because a majority of the riders had no other transportation options. As young professionals and other progressives look to public transit for both economic and eco-friendly reasons, MAT must appeal to a much broader audience that has a wealth of other …