A bold, iconic identity for the transportation authority of the city of Omaha.

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Metro Transit bus livery

Metro Transit bus livery
Metro Transit website
Metro Transit website
Metro Transit signage

Metro Transit signage
Metro Transit signage

Metro Transit signage
Metro Transit business papers
Metro Transit business papers
Metro Transit hat
Metro Transit hat
Metro Transit bus livery
Metro Transit bus livery
Metro Transit ride passes
Metro Transit ride passes

23 Aug 2012

Oxide featured in LogoLounge 7

Our copy of LogoLounge 7: 2,000 International Identities by Leading Designers recently arrived at the Oxide office. The book is part of a long-running series published by Rockport and is judged by eight leading designers from around the world. The entries are accepted through their website: logolounge.com and complied every 18 months into a new book.

Shortly after receiving the book, we had the honor of series author, Bill Gardner dropping by the office while he was visiting Omaha. While driving down Farnam Street, Gardner recognized Oxide’s neon sign, and stopped in for a visit with Drew Davies and an impromptu book signing, in which he wrote: …


24 Aug 2010

Metro identity

In late 2009, Oxide Design Co. was approached by Metro Area Transit (the local mass transportation provider in Omaha, Nebraska) to look into re-branding the organization. Both MAT and Oxide agreed that the organization was indeed in dire need of a refreshed identity in the marketplace for several reasons:

  • A lot of public focus is starting to be placed on mass public transit throughout the nation. MAT has a great opportunity to shine at this moment of increased awareness.
  • In the past, branding and marketing had been a low priority for MAT because a majority of the riders had no other transportation options. As young professionals and other progressives look to public transit for both economic and eco-friendly reasons, MAT must appeal to a much broader audience that has a wealth of other …