MPower

Illustrations and design of condom wrappers for a division of Nebraska AIDS Project, focusing on HIV/AIDS education and prevention.

Brief

MPower (Nebraska AIDS Project‘s HIV prevention program targeting gay and bisexual men) needed a fresh approach to their free condom distribution program. They needed condom wrappers to disseminate AIDS education information, but also to try and remove the stigma of taking free condoms at local bars and clubs.

  • Strategy
  • Packaging design
  • Illustration
  • Copywriting

Process

Oxide collaborated with MPower to design and illustrate a set of six wrappers in which condoms were given away. Our solution uses a combination of kitschy art, bad double-entendres, and a fun “collectibility” to make it hip for club-goers to reach for the condom bowl.

Results

Anecdotal evidence indicates that more people were taking and using the condoms than anyone could have hoped, surpassing all projected goals. To this day, people who see the few remaining boxes are still engaged and entertained.

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The inside story of Oxide being featured in The Big Book of Packaging

Recently, Oxide had the honor of not only being selected for inclusion in The Big Book of Packaging, but also having our work highlighted in a four-page case study in the book. Published by Harper Design, the Big Book “showcases the most innovative packaging designs today”¦ by the top visionaries in their field.” Since I’d always wondered how firms got selected for the special features in these kinds of books, I thought others might also be curious about the process.…



MPower condom wrappers (request for assistance)

Several years ago, MPower (Nebraska AIDS Project‘s HIV prevention program targeting gay and bisexual men) needed a fresh approach to their free condom distribution program. They needed condom wrappers to disseminate AIDS education information, but also to try and remove the stigma of taking free condoms at local bars and clubs.