Last weekend, I competed in a hockey tournament in Kansas City with my traveling Omaha team, the Swift. Although we weren’t exactly what you would call competitive, I’d like to think that we were the best dressed. I worked with Joe White from Sticks and Kicks to find the right jerseys and the set up the printing for my design. This was particularly exciting for me, since it was the first hockey logo I’ve designed that actually ended up printed on a jersey. The jerseys were sponsored by the good people at FSB Warner. …
The subscribers of our blog have probably noticed that a large percentage of my posts are hockey-related (see Good Life, Zombies, and Regulators). So this post on the new logo for my traveling hockey team won’t surprise you. The Omaha Swift will make their travel tournament debut at the 2010 Kansas City Showdown in a little over a month. Named after, you guessed it… Taylor Swift. I was faced with a very difficult task: create a logo that would please our Swift-crazy female captain that, at the same time, wouldn’t offend the 15 males on the team. …
