Oxide recently had the pleasure of working with the team at Tripleseat to overhaul their corporate web site. (Developed by Brightmix, Tripleseat is a sales and event management solution for owners and managers of restaurants, banquet facilities and catering operations.) The previous site had undergone a long history of being constantly tweaked to chase the latest SEO trend, with no one keeping an eye on the big picture. The result was a site heavy on verbiage and buzzwords, that sent potential customers frantically searching for the exit the moment they arrived. Our basic creative brief was to build an aesthetically-pleasing site that underscored the ease of the Tripleseat product, with a primary focus on conversion of visitors to customers.