Zipline Brewing Co.

Identity and packaging for Zipline Brewing Co., a microbrewery in Lincoln, Neb., handcrafting Brave New Brew for beer lovers everywhere.

Brief

Even when Zipline Brewing Co. first started brewing beer, they knew that good branding and retail packaging could make the difference between great success and abject failure. In early conversations with Zipline, it became clear that branding which captured their industrial aesthetic, and minimalistic, straight-forward packaging would make their beer stand out from the in-your-face visuals populating the rest of the shelves.

  • Identity
  • Retail packaging
  • Tap handle design
  • Apparel
  • Delivery truck livery
  • Marketing collateral

Process

Building off their industrial aesthetic, Oxide refined Zipline Brewing’s logo, created all branding materials and retail packaging, and helped determine product specs.

We built custom letterforms inspired by vintage American beer cans and bottles, and implemented a solid-looking zipline to tie it all together. When possible, the logo runs off two sides of the piece to create the illusion of a continuously running zipline – especially nice when several Zipline six packs are aligned on store shelves.

As Zipline was a new entrant in the local craft brew market, we understood that a consistent, recognizable image was critical to their success. We created business cards, coasters, posters, six packs, 750ml specialty beer packaging, and even tap handles that look like legitimate zipline cables – all with a strong adherence to their core visual brand. Such uniformity has given this microbrewery some of the cleanest, most consistent branding in the alcohol industry.

Results

Since their inception in 2013, Zipline Brewing – with the help of their award-winning branding – has posted an average year-over-year production growth of 124%.

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