Sari Bari is a non-profit offering freedom to women trapped in the sex trade of Kolkata, India’s red light district. By offering simple benefits that we take for granted (safety, fair wages, reasonable work hours, health care, and retirement plans), Sari Bari gives their employees an opportunity for new life, freedom and hope. The women of Sari Bari are given the training necessary to turn recycled saris, the traditional clothing worn by women in the region, into all of the products sold on the site, including home decor items, baby blankets, and accessories.

Sari Bari websiteSari Bari website

With a great mission and business plan, Sari Bari came to Oxide in need of a website that would help lift their business to the next level, which will in turn allow them to help more women. To achieve this, they knew they simply had to have an upscale look to be taken seriously by consumers world-wide. In addition to hiring a professional design firm, Sari Bari hired the very talented photographer Jen Altman to better show off their products. Her photos have given the site the extra touch it needed to achieve Sari Bari’s desired level of quality.

Each Sari Bari product is marked with the name of the woman who made it.Each Sari Bari product is marked with the name of the woman who made it.

Oxide used various hand-made elements throughout the site including textures, patterns, and photographic overlaying pieces that all help show the hand-made quality of their products. The elements were applied to a streamlined sitemap that allowed for a very functional, yet visually interesting site. Each one of Sari Bari’s products truly is one-of-a-kind, which called for a very specific type of store. Since Sari Bari only has one of each item, it is critical that the consumer is able to see photos of the exact item they are purchasing. Beyond the store section, the site has a lot to offer, including great resources, a blog, and just about anything else you’d like to know about Sari Bari.

See the full site at saribari.com

View the project page for Sari Bari.