I never turn down a chance to work on a sports logo. As a kid, I would regularly sketch new logos for sports teams. Since becoming a designer, I’ve taken every opportunity possible to work one up. Even though no one has ever paid me to do it, it’s always been a dream of mine that someday, some team, somewhere, will call Oxide to design their new identity!
A couple of months ago, my younger brother took over marketing responsibilities for his local adult hockey league. He approached me (knowing that I wouldn’t turn down a chance to work on a sports logo) to help revamp their identity. The Tri-City Senior Hockey League (TCSHL for short) is located in Kearney, Nebraska.
Kearney is also home to the Tri-City Storm, a USHL franchise that competes with teams like our own Omaha Lancers. The Storm wanted to get involved with the league to help increase the local excitement for hockey. When I suggested that the new TCSHL logo borrow an element from the Storm’s logo and share a similar color palette, the guys in charge thought it was a great idea.
With approval from the Storm, I paired a custom built logotype with a star, which is stylistically borrowed from the stars found in the Storm’s logo. The star serves as a visual link to the larger hockey community in Kearney. The new logo will be used on promotional pieces for the league, including jerseys, pucks, banners, and car decals.