I never turn down a chance to work on a sports logo. As a kid, I would regularly sketch new logos for sports teams. Since becoming a designer, I’ve taken every opportunity possible to work one up. Even though no one has ever paid me to do it, it’s always been a dream of mine that someday, some team, somewhere, will call Oxide to design their new identity!

TCSHL logoTCSHL logo


A couple of months ago, my younger brother took over marketing responsibilities for his local adult hockey league. He approached me (knowing that I wouldn’t turn down a chance to work on a sports logo) to help revamp their identity. The Tri-City Senior Hockey League (TCSHL for short) is located in Kearney, Nebraska.

Kearney is also home to the Tri-City Storm, a USHL franchise that competes with teams like our own Omaha Lancers. The Storm wanted to get involved with the league to help increase the local excitement for hockey. When I suggested that the new TCSHL logo borrow an element from the Storm’s logo and share a similar color palette, the guys in charge thought it was a great idea.

TCSHL logo variationsTCSHL logo variations

With approval from the Storm, I paired a custom built logotype with a star, which is stylistically borrowed from the stars found in the Storm’s logo. The star serves as a visual link to the larger hockey community in Kearney. The new logo will be used on promotional pieces for the league, including jerseys, pucks, banners, and car decals.

TCSHL BannerTCSHL Banner hung in the Viaero Event Center
TCSHL DecalTCSHL car decal