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Secret Artist 1

I’ve been working as a commercial artist for over 10 years now. While I love being a graphic designer, I often think about how much I used to enjoy creating fine art. As designers, our work has a specific purpose, which is great, but there’s something special about creating art for art’s sake. Nothing is stopping me from doing this, but working in the design field does give me a lot of creative fulfillment on a day-to-day basis. If I’m…

New North Makerhood identity

Handmade quality items may seem like a thing of the past. However, the New North Makerhood is part of a great revival of craft in Omaha and beyond. A creative district for makers, artists, and craftspeople of all kinds, the neighborhood is located just north of TD Ameritrade Park in North Downtown Omaha. The area already includes thriving businesses like The Hot Shops, Bench, The Mastercraft, and Reclaimed Enterprises. We were thrilled when Lyn Wallin Ziegenbein, an executive director at the Peter…

You can’t win them all

We’ve been posting for years now about the successes we’ve enjoyed with our client work: unveiling exciting new identities, showing off interesting design collateral, and sharing the various accolades we’ve received. Typically, it’s how the stories play out at Oxide. However, we’re not too proud to admit that sometimes we fail to create something that our clients are truly happy with. As infrequent as this is, it’s still hard to accept. Our end goal is always a happy client, but…

Protect the Vote poster

Last month, Oxide contributed to a poster show held by Civic Nebraska (formerly Nebraskans for Civic Reform). The show raised money to support the organization’s voting rights efforts. Civic Nebraska is part of a larger group of advocates in Nebraska and nationwide, working hard every day to improve our democracy. This includes, but is not limited to, efforts to prevent new barriers from being created, advocating for increased accessibility to the polls, and pursuing policies to modernize our voting system. Voting…

Thankful

The team at Oxide has a lot to be thankful for! 2017 has been a great year for us all both professionally and personally. We’d like to take a moment to share these joys with all of you. Adam I’m extremely thankful for my family. In March, my wife and I welcomed our second child, a healthy and beautiful baby boy we named Campbell. His big sister, Vivienne, could not be more in love with him. I’m thankful that Kearney,…

Oxide featured in LogoLounge 9

Oxide’s identity work was recently featured in LogoLounge 9: 2,000 International Identities by Leading Designers, which is part of a long-running series. Each book is judged by eight leading designers from around the world and authored by Bill Gardner. More than 22,000 logos were considered for the ninth volume in the set. With the inclusion of eight logos in this most recent book, Oxide has now been recognized 56 times by LogoLounge, spanning 12 different books. While creating successful identities for…

I Love Public Schools t-shirts

We would be honestly surprised if you live in Nebraska and have not seen someone wearing an I Love Public Schools t-shirt. Nebraska Loves Public Schools, with help from the Sherwood Foundation, has been offering them to Nebraska public school employees free of charge for some time now. The public can also get their hands on them by purchasing one here. Each purchase helps provide the future t-shirts to public schools employees. A great conversation starter, the I Love Public Schools t-shirt…

Keg Creek Brewing packaging

The guys at Keg Creek Brewing are great storytellers. They love talking about their craft and they love their small town of Glenwood, Iowa, located just southeast of the Omaha metro. Since day one, each one of their tasty brews has been given a name inspired by a local story. When we sat down to concept the redesign of their labels and six-pack carriers, we knew we wanted to highlight those stories in both written form and the visual imagery. Each beer has a unique…

Keg Creek Brewing identity

Keg Creek Brewing is a microbrewery located in Glenwood, Iowa. With a strong history in home-brewing, the guys at Keg Creek pride themselves on an open and comfortable environment that enhances craft beer education, enjoyment, and experimentation. If there’s anything they love more than craft beer, it’s talking about craft beer. They built their business on the idea of welcoming free thought and conversation and have stuck true to that concept since opening their doors back in 2011. Every one of their beers has its own romantic…

Omaha Stars Hockey Club logo

I’m a sucker for any chance I get to apply my design skills to the world of sports. I’ve created the majority of these opportunities by volunteering to brand the various ice hockey teams I’ve played for, the most recent being the Omaha Stars Hockey Club. The Stars were named by the team founder and captain who spends his days working at Strategic Air Command. He had a desire to honor the United States Armed Forces with a patriotic themed team name. For inspiration, I started…