Three years in, it can officially be called an annual tradition: design an entirely new identity for an entrepreneurial conference utilizing a giant cow. The premise is so ridiculous that it should have only worked once – if at all. And yet, three years in, we’re still discovering solutions that make sense. And three years in, we’re still having a lot of fun.

Big Omaha 2011 signageBig Omaha 2011 signage

Big Omaha 2011 takes that ridiculous premise and pushes it into the final frontier. The cow we established in year one continues to be a metaphor for life’s big challenges. Last year the cow represented the challenge, but this time the cow is charting his own path.

For three years now, the great team at Silicon Prairie News has trusted us to take the Big Omaha brand as far as we can. That trust has allowed us to do work that we’re really proud of and – not coincidently – has facilitated a brand that the attendees really respond to. It’s a trust that we don’t take lightly, and it pays dividends in a record-breaking sell-out and a passionate fanbase.

Design is essential to the Big Omaha experience. It simply wouldn’t be the same without a cohesive, appropriate, thoughtful brand – and it’s a path we (and the giant cow) are already charting for 2012.

Big Omaha 2011Big Omaha 2011 cow. Photo by Big Omaha/Malone & Company.
Senator Ben Nelson at Big Omaha 2011Senator Ben Nelson at Big Omaha 2011. Photo by Big Omaha/Malone & Company.
U.S. Chief Technology Officer Aneesh Chopra at Big Omaha 2011U.S. Chief Technology Officer Aneesh Chopra at Big Omaha 2011. Photo by Big Omaha/Malone & Company.
Big Omaha 2011 programBig Omaha 2011 program. Photo by Big Omaha/Malone & Company.
Big Omaha 2011 storeBig Omaha 2011 store. Photo by Big Omaha/Malone & Company.
Big Omaha 2011 shirtBig Omaha 2011 shirt
Big Omaha 2011 shirtBig Omaha 2011 shirt
Big Omaha 2011 shirtBig Omaha 2011 shirt
Big Omaha 2011 photo boothBig Omaha 2011 photo booth. Photo by Big Omaha/Malone & Company.
Big Omaha 2011 lanyardBig Omaha 2011 lanyard. Photo by Big Omaha/Malone & Company.
Big Omaha 2011 moon boot printBig Omaha 2011 moon boot print
Big Omaha 2011 poster

 

Also featured as a guest post on Silicon Prairie News.24″ x 36″ posters are still available for $5.00 each ($15 tube shipped). And be sure to see where the cow boldly went at the Big Omaha 2011 website.

View the project page for Big Omaha 2011.