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Oxide celebrates 17 years of success

This week Oxide Design Co. celebrates 17 years in business. It’s not one of those big, round numbers, but I think it’s worth recognizing all the same. As our anniversary falls near the end of the year, I like to use the occasion to reflect on the big picture of how things have progressed over the last 12 months. Just after last year’s anniversary, we held an employee retreat, during which we refined the Oxide brand. Based off discussions from…

Oxide wins 4 at AIGA Nebraska’s 2018 Show

We are pleased to announce that Oxide received two gold, one silver, and one bronze awards this past Saturday at AIGA Nebraska‘s 2018 Show. Nebraska’s biggest annual design competition, Show. recognizes great design from around the state. We are privileged to have our work selected by a panel of national design judges: Richard Hollant, Marq Mervin, and Sadie Red Wing. And we want to thank our amazing clients, whose projects and collaboration have kept us striving to produce the most…

Everything you need to know about a client before you brand their business

When Oxide Design Co. brings on a new client, we go through a pretty extensive discovery process. We’re of the belief that the most valuable branding work is authentic to that individual client. So we want to get to know them as well as we can before we try to represent them with visual design. Before you start developing a brand for a client, here are the things you need to understand about that client. What do they do? How are…

Oxide rebrands!

Well, we didn’t so much “rebrand” as “clarify our verbal brand” — which is an important service we offer to our clients. We see a company’s brand as divided into two branches: visual and verbal. Oxide is pretty well set in our visual brand (which has remained almost unchanged since the inception of Oxide). The verbal brand, on the other hand, is not something we have written down in black and white. We decided it was a good time to follow our own…

What I learned during my internship at Oxide (Tyler Olson)

Here are five things I’ve learned this summer under the supervision of the wonderful team at Oxide. 1. There is no such thing as validation in the design world. My summer at Oxide has been interesting. I feel like I’ve grown to become a much more capable designer, while at the same time feeling like I haven’t learned anything at all. For some reason I thought getting “The Oxide Internship” would make me feel validated, like I had finally done…

Shaping the way California votes

You may already know that Oxide is a regular partner of the Center for Civic Design, an organization doing admirable work to ensure voter intent through design. One of the recent monumental tasks our friends at CCD took on was to change the way the State of California votes. (!) The Future of California Elections initiative has gone through some past phases with CCD and Oxide. For one of those phases, we were able to help develop voter information guides, which…

Omaha Shirt Project:
Areas of Omaha

We’ve said it before and we’ll say it again: Oxide Design Co. loves Omaha and our neighborhoods. In late 2016, we launched Omaha Shirt Project: t-shirts we designed to help others who also love these communities show off their pride and support their neighborhood associations. In the ensuing 18 months, the original 12 shirts grew to 18 and the project has enabled us to donate over $4,000 to neighborhoods across the city. To commemorate the success of the Omaha Shirt Project, we…

You can’t win them all

We’ve been posting for years now about the successes we’ve enjoyed with our client work: unveiling exciting new identities, showing off interesting design collateral, and sharing the various accolades we’ve received. Typically, it’s how the stories play out at Oxide. However, we’re not too proud to admit that sometimes we fail to create something that our clients are truly happy with. As infrequent as this is, it’s still hard to accept. Our end goal is always a happy client, but…

2018 summer internship

Hey design students, looking for great summer plans? As in, plans that will add a phenomenal element to your portfolio and make you stand out from the rest when it comes time to apply for a post-college position? Oxide is looking for the next up-and-coming designer for our summer 2018 design internship!

Retreat to Kearney

Turns out Kearney, Nebraska, is a pretty fun place to visit. It probably helps when you have a stellar and experienced tour guide, like Adam Torpin. Oxide was able to take a short staff retreat last month — our first one ever! — and we finally made it out to see Adam’s new (no longer new) digs. While part of the retreat was focused on actual work, we took the opportunity for lowkey team development as we saw the sights.