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Retreat to Kearney

Turns out Kearney, Nebraska, is a pretty fun place to visit. It probably helps when you have a stellar and experienced tour guide, like Adam Torpin. Oxide was able to take a short staff retreat last month — our first one ever! — and we finally made it out to see Adam’s new (no longer new) digs. While part of the retreat was focused on actual work, we took the opportunity for lowkey team development as we saw the sights.

Oxide featured in LogoLounge 10

Oxide’s logo design work was recently featured in LogoLounge 10: 2,500 International Identities by Leading Designers, which is part of a long-running series. The latest volume was judged by ten leading designers from around the world (including Aaron Draplin, Von Glitschka, Su Mathews Hale, Emily Oberman, and Felix Sockwell) and authored by Bill Gardner and Emily Potts. More than 37,000 logos were considered for the tenth volume in the set. With the inclusion of six logos in this most recent book,…

Thankful

The team at Oxide has a lot to be thankful for! 2017 has been a great year for us all both professionally and personally. We’d like to take a moment to share these joys with all of you. Adam I’m extremely thankful for my family. In March, my wife and I welcomed our second child, a healthy and beautiful baby boy we named Campbell. His big sister, Vivienne, could not be more in love with him. I’m thankful that Kearney,…

Lessons Learned after One Year with Oxide

A little more than a year ago, I received an email from Drew Davies asking me to join Oxide Design Co. It was one of life’s rare moments of absolute clarity. After chatting with Drew about Oxide and how I would fit in and meeting the rest of the team, my mind was made up. And when I received that email with a subject line that read, “Oxide offer of employment,” I didn’t even have to read the message. Since…

Happy Halloween 2017!

It’s one of our favorite times of the year! Happy Halloween from Mario (Wes), a kangaroo (Drew), Garth (Josh), and Marty McFly (Mandy)! Not pictured: Adam, who dressed as Indiana Jones again, and was busy unearthing ancient artifacts in a Mayan temple near the Oxide outpost in Kearney, NE.

Oxide featured in LogoLounge 9

Oxide’s identity work was recently featured in LogoLounge 9: 2,000 International Identities by Leading Designers, which is part of a long-running series. Each book is judged by eight leading designers from around the world and authored by Bill Gardner. More than 22,000 logos were considered for the ninth volume in the set. With the inclusion of eight logos in this most recent book, Oxide has now been recognized 56 times by LogoLounge, spanning 12 different books. While creating successful identities for…

Oxide celebrates 16 sweet years of branding and design

This week we celebrate Oxide’s 16th anniversary! Full disclosure: on a somewhat regular basis, we have conversations with clients about promoting any given round-number anniversary of their business. The question we always pose is: “Yes, it’s a success that you’ve been in business this long, but why would your customers care about it?” More often than not, we counsel them to skip making a public splash and to instead use the occasion to internally evaluate how things are progressing, and…

A peek into an Oxide design award submission

Last year, Oxide was honored with a nomination for a prestigious national design award. Spoiler alert: we did not end up winning the award. Even though we didn’t win, submitting an entry for the competition helped us clarify and express a lot of things about Oxide and who we are. In line with the award, which recognizes design that enhances the quality of life, we focused our application on Oxide’s unique contributions to the community and the ways we’ve used design…