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Saro Cider identity

Travel, camaraderie, and… cider? Those are the ideas behind one of our recent clients, Saro Cider a new craft cidery and taproom that brings a unique idea to Lincoln, Nebraska. Saro Cider (rhymes with “aero” as in “aeroplane”) started as an idea amongst four cider-loving friends. Their story is not uncommon — friends coming together to realize a dream — but their product is something altogether different. Traveling all over the world, they had come across craft ciders of all types and decided…

Girl Scouts artVenture visual design system

  The Girl Scouts Spirit of Nebraska has a big fundraising event — besides cookies. The artVenture program pairs girl scout artists with professional artists in the community to create collaborative art pieces throughout the year. The fundraising event proudly displays those works of art, as well as donated work by the professional artists. Oxide was pleased to partner with the Girl Scouts to establish a complete visual design system for artVenture, including all event promotion and materials. The logo was…

Joslyn Castle self-guided grounds tour brochure

The Joslyn Castle is a 35-room, nearly 20,000–square foot mansion located in Omaha’s historic Gold Coast District. The castle is just a few short blocks north of Oxide’s headquarters. The mansion is positioned in the center of a beautifully landscaped 5.5-acre plot. The grounds were designed by the famous Danish-American landscape architect Jens Jensen. To highlight the features of the 115-year-old castle and surrounding grounds, Oxide was contacted by the Joslyn Castle Trust and given the opportunity to design and illustrate an informative six-panel brochure.…

Nine Zero Properties identity

Nine Zero Properties is an Omaha-based property management company managing both commercial and residential properties throughout the city. Nine Zero prides themselves on understanding, and reacting quickly to, the various needs of their property owners and tenants. Originally operating as the management arm of City Ventures — a real estate development company and Oxide partner — Nine Zero recently decided to expand into third-party property management and needed a standalone identity to separate themselves. We’ve worked with the owners of…

Motherboard identity

Recently we were able to partner with a company in a unique situation. This company had bought out another and was trying to decide which name to use, if either. Whichever way it ended up, they wanted our help to create the visual brand. We consulted on name, and rather than “PC Refurbishing” or “PC Recycling” we offered some names that bridged the tacticals of what they do with the mission of why they’re doing it. The solution we developed…

New North Makerhood identity

Handmade quality items may seem like a thing of the past. However, the New North Makerhood is part of a great revival of craft in Omaha and beyond. A creative district for makers, artists, and craftspeople of all kinds, the neighborhood is located just north of TD Ameritrade Park in North Downtown Omaha. The area already includes thriving businesses like The Hot Shops, Bench, The Mastercraft, and Reclaimed Enterprises. We were thrilled when Lyn Wallin Ziegenbein, an executive director at the Peter…

Locavores ad campaign

If there’s anything we love as much as building a really great logo, it’s implementing that logo and the understanding we’ve cultivated about the brand into additional useful elements for our clients. The more ways your audience can interact with you, the better they’ll get to know your brand. We like helping shape that interaction into a meaningful one. We partnered with Locavores, a fast-casual restaurant in Alamosa, Colo., to create their brand a few years ago. We helped them…

Omaha Shirt Project:
Areas of Omaha

We’ve said it before and we’ll say it again: Oxide Design Co. loves Omaha and our neighborhoods. In late 2016, we launched Omaha Shirt Project: t-shirts we designed to help others who also love these communities show off their pride and support their neighborhood associations. In the ensuing 18 months, the original 12 shirts grew to 18 and the project has enabled us to donate over $4,000 to neighborhoods across the city. To commemorate the success of the Omaha Shirt Project, we…

The Strawhecker Group website

Recently Oxide completed work for The Strawhecker Group (TSG), an Omaha-based consulting firm who provide advisory services for financial institutions from fintech startups to Fortune 500 companies. TSG’s clean design gives content room to breath. When they reached out to Oxide, they were looking for a new website. Their previous website failed to project the level of professionalism and influence they have within their industry. It was a relic of TSG’s early days when they were a small company working…

Jibo packaging

Recently Mandy wrote about our client Jibo and how we helped them to define their brand. As a quick refresher, Jibo is billed as “the first social robot for your home” (think Alexa or Echo but with a charming personality!). In Mandy’s post, she shared some concepts for packaging that we worked on. Being big package design fans, we decided this part of the project warranted its own blog post. Plus, who doesn’t enjoy seeing some insight into the packaging…