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Scott Conference Center rebrand

The Scott Conference Center is a full-service event venue hosting corporate and social events (including weddings!) in midtown Omaha. Tucked in amongst the dormitories on the University of Nebraska Omaha’s south campus, the Scott Conference Center has been hosting all types of events for years. Recently Oxide had the opportunity to work with the Scott Center and help them with their rebrand. Named for their benefactor Walter Scott Jr., the Scott Center prides itself on its service, amenities, and culinary…

Omaha streetcar poster

It’s safe to say that I’ve always been a fan of public transit of all kinds. Whenever I travel to other cities, I try my best to use their public transportation systems instead of taxis or Lyft rides. Nine years ago, Oxide even partnered with Metro Transit to completely rebrand Omaha’s buses, and we’ve been working to support their efforts ever since. About three years ago, I attended an auction at Omaha’s historic Kountze Mansion, where they were literally selling…

Mercy High School identity

Mercy High School is a private, all-girls, Roman Catholic high school (grades 9-12) located in Omaha, Nebraska. With several private schools to compete with for students, not to mention the plethora of public schools in the metro, Mercy decided it was time to update their image and clarify their brand to properly reflect the academic success, service, empowerment, and inclusion already taking place within their school. The only high school in Omaha with a negotiated tuition program, and enrollment around 400 students, Mercy’s rigorous…

Danner for Nebraska Website, Part II

As Election Day nears, I thought it would be a good time to write an update on the Danner for Nebraska campaign website. I previously wrote about my experience building Spencer Danner’s campaign website when he launched his campaign nearly a year ago. At that time, he requested that we build the site on NationBuilder, which is a web platform available specifically for political candidates and causes. The development experience of NationBuilder reminded me of working with something like SquareSpace.…

Saro Cider identity

Travel, camaraderie, and… cider? Those are the ideas behind one of our recent clients, Saro Cider a new craft cidery and taproom that brings a unique idea to Lincoln, Nebraska. Saro Cider (rhymes with “aero” as in “aeroplane”) started as an idea amongst four cider-loving friends. Their story is not uncommon — friends coming together to realize a dream — but their product is something altogether different. Traveling all over the world, they had come across craft ciders of all types and decided…

Girl Scouts artVenture visual design system

  The Girl Scouts Spirit of Nebraska has a big fundraising event — besides cookies. The artVenture program pairs girl scout artists with professional artists in the community to create collaborative art pieces throughout the year. The fundraising event proudly displays those works of art, as well as donated work by the professional artists. Oxide was pleased to partner with the Girl Scouts to establish a complete visual design system for artVenture, including all event promotion and materials. The logo was…

Joslyn Castle self-guided grounds tour brochure

The Joslyn Castle is a 35-room, nearly 20,000–square foot mansion located in Omaha’s historic Gold Coast District. The castle is just a few short blocks north of Oxide’s headquarters. The mansion is positioned in the center of a beautifully landscaped 5.5-acre plot. The grounds were designed by the famous Danish-American landscape architect Jens Jensen. To highlight the features of the 115-year-old castle and surrounding grounds, Oxide was contacted by the Joslyn Castle Trust and given the opportunity to design and illustrate an informative six-panel brochure.…

Nine Zero Properties identity

Nine Zero Properties is an Omaha-based property management company managing both commercial and residential properties throughout the city. Nine Zero prides themselves on understanding, and reacting quickly to, the various needs of their property owners and tenants. Originally operating as the management arm of City Ventures — a real estate development company and Oxide partner — Nine Zero recently decided to expand into third-party property management and needed a standalone identity to separate themselves. We’ve worked with the owners of…

Motherboard identity

Recently we were able to partner with a company in a unique situation. This company had bought out another and was trying to decide which name to use, if either. Whichever way it ended up, they wanted our help to create the visual brand. We consulted on name, and rather than “PC Refurbishing” or “PC Recycling” we offered some names that bridged the tacticals of what they do with the mission of why they’re doing it. The solution we developed…

New North Makerhood identity

Handmade quality items may seem like a thing of the past. However, the New North Makerhood is part of a great revival of craft in Omaha and beyond. A creative district for makers, artists, and craftspeople of all kinds, the neighborhood is located just north of TD Ameritrade Park in North Downtown Omaha. The area already includes thriving businesses like The Hot Shops, Bench, The Mastercraft, and Reclaimed Enterprises. We were thrilled when Lyn Wallin Ziegenbein, an executive director at the Peter…