Crafting your beer brand:
Good design is good business
I was recently invited to make a presentation about craft beer branding to the attendees of the 2018 Nebraska Grower & Brewer Conference. (Due to a scheduling snafu, I was unable to make the presentation in person, but instead ended up recording it later. Silver lining: now there’s a video that you can watch from the comfort of your couch while enjoying your favorite craft beer.)
The presentation is titled “Crafting your beer brand: Good design is good business” — and it’s designed to help craft breweries engage in the process of defining the key elements of their core brand. It’s full of information about why branding is valuable, when you should engage in branding, and how you can get started on your own. Below I’ve included some of the key messages from the presentation, and a link if you’d like to watch the whole video.
And don’t forget the most important message from the presentation: Good design is good business. It’s all about makin’ that beer money.
Many thanks to Katie Kreuser, the Hop Program Coordinator at University of Nebraska Lincoln, for her invitation to speak to the conference. And thank you to Lynn Harland, associate dean of the University of Nebraska at Omaha’s College of Business Administration, for facilitating the presentation and its recording.
Whether you’re a craft brewer, someone with a general interest in branding, or even a design student, I invite you to watch the presentation. Once you’ve seen it, please don’t hesitate to reach out to me with any questions: firstname.lastname@example.org.