When Oxide Design Co. brings on a new client, we go through a pretty extensive discovery process. We’re of the belief that the most valuable branding work is authentic to that individual client. So we want to get to know them as well as we can before we try to represent them with visual design.

This article was written for Flywheel’s Layout

Before you start developing a brand for a client, here are the things you need to understand about that client.

  • What do they do?
  • How are they different?
  • Who are they?
  • Who is their audience?
  • How do they want to be perceived/how are they currently perceived?
  • What are their goals and why?
  • What kind of visuals do they like?

Read the rest of Mandy’s article on Layout by Flywheel: https://getflywheel.com/layout/everything-to-know-about-client-before-you-brand-their-business/