Recently Mandy wrote about our client Jibo and how we helped them to define their brand. As a quick refresher, Jibo is billed as “the first social robot for your home” (think Alexa or Echo but with a charming personality!). In Mandy’s post, she shared some concepts for packaging that we worked on. Being big package design fans, we decided this part of the project warranted its own blog post. Plus, who doesn’t enjoy seeing some insight into the packaging of products?
When Jibo first approached us about working up some concepts for the packaging, they knew how the physical box would be constructed but not much else. Jibo is rather oddly shaped and required special accommodations to keep him safe. As far as the visuals, they knew that they wanted something that would stand out on the shelves plus project the personality of this quirky little robot.
We treated the unboxing like a path or even a nesting doll where each layer reveals something new. Our first (and my favorite) iteration was primarily a text-based solution building up excitement to the final reveal of Jibo himself actually saying hello to the consumer. That solution made great use of the subtle and sophisticated brand assets we created when building the identity.
From there we went in a few different directions. The subsequent rounds started to push this idea of Jibo having this mysterious quality to him. Whether it be the inner mechanical workings or a more mystical idea.
Another fun aspect of this project was the opportunity to create a basic instruction manual to be included in the box. A well-designed instruction manual is always something we enjoy around here and this provided many fun ways to show off the workings of Jibo.
A design-focused company, Jibo was great to work with and really cared about what the final product looked like. We ended up presenting a few, very distinct, directions for packaging. In the end, Jibo took the package in an entirely different direction due to modified shipping requirements and budget constraints.
Not everything you create gets to see the light of day. A lot of concepts that have legs end up on the cutting-room floor. We try to remember that all of the concepts we develop push the final product to a better place. We’re glad to have been part of the Jibo packaging project, and we hope it helped them get their packaging to the place they needed it.
Look for Jibo in stores and online now!