Locavores ad campaign
If there’s anything we love as much as building a really great logo, it’s implementing that logo and the understanding we’ve cultivated about the brand into additional useful elements for our clients. The more ways your audience can interact with you, the better they’ll get to know your brand. We like helping shape that interaction into a meaningful one.
We partnered with Locavores, a fast-casual restaurant in Alamosa, Colo., to create their brand a few years ago. We helped them from the ground up to craft a brand around their fresh, inspired food — from naming consultation to logo to cups and tray liners.
About a year after opening, our friends at Locavores reached out to team up again. We’d pretty much nailed the “fresh” aspect of their brand, but it seemed their local audience associated “fresh” with “vegetarian” a little too exclusively.
They hired us to come up with an ad campaign that would highlight their meat selections — most of which are raised within 100 miles of Alamosa, and much of it even nearer than that!
The Locavores team enjoys a playful tone, so we let that drive the copy. The photography needed to predominantly feature delicious-looking meat dishes.
We’re extremely pleased with this campaign — another example of how fun it is to show an additional facet of a brand we know and love.