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KVNO rebrand

For over four decades, KVNO has been broadcasting commercial-free classical music from the University of Nebraska Omaha’s campus to eastern Nebraska and western Iowa.

Intentionally or not, we’ve all listened to classical music at some point in our lives. I began listening to NPR every morning around 10 years ago. Due to those circumstances, when I would leave for lunch, I began to receive a healthy dose of classical music on my drive home. Prior to that point, I believed that listening to classical music was too challenging or burdensome of an endeavor, when in reality, it can be very relaxing. For me, the most incredible characteristic of classical music, is that you can enjoy it while reading or writing without it being a distraction. Not only is it not a distraction, but it typically elevates the experience.

KVNO logoKVNO logo

KVNO features historical and modern classical artists, but they want classical music to be something everyone can enjoy. To achieve this, and create a low point of entry, their programming now includes occasional departures from our typical definition of classical music. To help with that, KVNO intentionally shifted away from the term “classical” to more appropriately labeling themselves as “art music”. Art music implies advanced structural and theoretical considerations or a written musical tradition. Artists like the Beatles and Trent Reznor, as well as Hans Zimmer and John Williams, have found their way onto the airwaves at KVNO.

KVNO Facebook

Most organizations housed under the University of Nebraska system are required to have identities that follow the University’s guidelines. While KVNO has their standard campus lockup, they went to the effort to petition the university for their own unique secondary identity. They provided substantial and thoughtful reasoning, specifically citing the importance of a unique brand in regards to their revenue stream from merchandise. They made it clear that the logo was not just a stylistic choice, but instead a result of focused discussions on KVNO’s mission, core values, programming philosophy, and vision of the future. Their request was granted and they decided to enlist Oxide to help with their rebranding effort.

KVNO logos before and afterKVNO logos
before and after

We believe that the new logo engages and challenges the audience, just like the programming at KVNO. Experiencing classical music can be transformative (a key concept that arose while working with KVNO). The logo can be seen as a single line or ribbon that seemingly moves from left to right. Art music is thought-provoking. The missing pieces of the letterforms force the audience to think about what they are experiencing and reflect on that. To avoid any possible confusion, the letters were strategically altered in a way that they could not be mistaken for any other letters.

It was also an absolute joy working with Dana Buckingham and Melissa Dundis of KVNO. Not only are they both amazing people, but their passion for sharing the joys of art music is infectious. (And all of that was amplified when they sent notes saying things like I am truly excited about your logo concept for KVNO! I could hardly sleep last night. It is exactly what I hoped it would be and opens up a world of possibilities for KVNO.”)

KVNO graphic

KVNO Mission

KVNO serves and enriches the community and university through quality programming that enlightens, entertains and informs. KVNO is committed to advancing the arts, utilizing communication technology to maximize service, and assuming a leadership role in public broadcasting.

KVNO logos

Listen to KVNO

Art Music: 90.7 FM / HD1 or online  | News Radio: 90.7 HD3

KVNO broadcasts classical music 24 hours a day, with six top-of-the-hour newscasts Monday through Friday. The station can be heard on NET (Nebraska Educational Telecommunications) statewide radio network from 10 p.m. to 6 a.m. seven days a week. KVNO broadcasts NET’s classical music programming from 1 until 4 p.m. weekdays.

View the project page for KVNO.

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