The Scott Conference Center is a full-service event venue hosting corporate and social events (including weddings!) in midtown Omaha. Tucked in amongst the dormitories on the University of Nebraska Omaha’s south campus, the Scott Conference Center has been hosting all types of events for years. Recently Oxide had the opportunity to work with the Scott Center and help them with their rebrand.
Named for their benefactor Walter Scott Jr., the Scott Center prides itself on its service, amenities, and culinary expertise. Recently the Scott Center underwent a facelift, updating their facilities both inside and out. New paint, new carpet, and even a new outdoor sculpture celebrating Walter Scott Jr. were added during the updates. They decided during this time of renewal they would also reexamine the Scott Conference Center brand to help them further stand out amongst the crowded field of local event spaces.
Standing out from the competition is important to any business, and having a solid, cohesive brand to get behind helps any business rise to the top of the pack. We worked with the people at Scott Center to do just that and reassess their brand from the ground up.
They came to us with an established logo but no longer felt it represented what the Scott Center offered. They were ready to move to something completely new. A more modern approach to match the modernization happening in the Scott Center itself.
The new logo takes into account the flexibility Scott Conference offers. From the staff to the food to the space itself, the center is easily adaptable to fit your needs. The sections of the S in the logo take on qualities of architectural plans or even pieces fitting together. Whether it’s movable walls or shifting table arrangements, the logo subtly suggests that adaptability that Scott Conference prides itself on.
The colors in the new logo are pulled directly from the space itself — a subdued palette that recedes into the background of any event but matches the level of sophistication the Scott Conference exudes.
We also had the opportunity to help them completely overhaul the look and organization of their website making it easier for potential clients to navigate. Be on the lookout for the launch of their new and improved site coming soon!
The newly updated Scott Conference Center is now open. Be sure and keep them in mind for your next event!