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Saro Cider identity

Travel, camaraderie, and… cider? Those are the ideas behind one of our recent clients, Saro Cider a new craft cidery and taproom that brings a unique idea to Lincoln, Nebraska. Saro Cider (rhymes with “aero” as in “aeroplane”) started as an idea amongst four cider-loving friends. Their story is not uncommon — friends coming together to realize a dream — but their product is something altogether different. Traveling all over the world, they had come across craft ciders of all types and decided…

Everything you need to know about a client before you brand their business

When Oxide Design Co. brings on a new client, we go through a pretty extensive discovery process. We’re of the belief that the most valuable branding work is authentic to that individual client. So we want to get to know them as well as we can before we try to represent them with visual design. Before you start developing a brand for a client, here are the things you need to understand about that client. What do they do? How are…

Girl Scouts artVenture visual design system

  The Girl Scouts Spirit of Nebraska has a big fundraising event — besides cookies. The artVenture program pairs girl scout artists with professional artists in the community to create collaborative art pieces throughout the year. The fundraising event proudly displays those works of art, as well as donated work by the professional artists. Oxide was pleased to partner with the Girl Scouts to establish a complete visual design system for artVenture, including all event promotion and materials. The logo was…

Joslyn Castle self-guided grounds tour brochure

The Joslyn Castle is a 35-room, nearly 20,000–square foot mansion located in Omaha’s historic Gold Coast District. The castle is just a few short blocks north of Oxide’s headquarters. The mansion is positioned in the center of a beautifully landscaped 5.5-acre plot. The grounds were designed by the famous Danish-American landscape architect Jens Jensen. To highlight the features of the 115-year-old castle and surrounding grounds, Oxide was contacted by the Joslyn Castle Trust and given the opportunity to design and illustrate an informative six-panel brochure.…

Introducing Gutenberg

Recently, I wrote a post on the Oxide blog about the future of WordPress. Big changes to the web’s most used content management system are getting closer and closer (yet we still don’t know exactly when the changes will officially be part of the WordPress core). If you had the chance to read that post, you’ll know that I laid out some ideas and predictions on the impact of WordPress’ new editing experience, aptly named Gutenberg (after the inventor of…

Oxide rebrands!

Well, we didn’t so much “rebrand” as “clarify our verbal brand” — which is an important service we offer to our clients. We see a company’s brand as divided into two branches: visual and verbal. Oxide is pretty well set in our visual brand (which has remained almost unchanged since the inception of Oxide). The verbal brand, on the other hand, is not something we have written down in black and white. We decided it was a good time to follow our own…

Nine Zero Properties identity

Nine Zero Properties is an Omaha-based property management company managing both commercial and residential properties throughout the city. Nine Zero prides themselves on understanding, and reacting quickly to, the various needs of their property owners and tenants. Originally operating as the management arm of City Ventures — a real estate development company and Oxide partner — Nine Zero recently decided to expand into third-party property management and needed a standalone identity to separate themselves. We’ve worked with the owners of…

What I learned during my internship at Oxide (Tyler Olson)

Here are five things I’ve learned this summer under the supervision of the wonderful team at Oxide. 1. There is no such thing as validation in the design world. My summer at Oxide has been interesting. I feel like I’ve grown to become a much more capable designer, while at the same time feeling like I haven’t learned anything at all. For some reason I thought getting “The Oxide Internship” would make me feel validated, like I had finally done…

Shaping the way California votes

You may already know that Oxide is a regular partner of the Center for Civic Design, an organization doing admirable work to ensure voter intent through design. One of the recent monumental tasks our friends at CCD took on was to change the way the State of California votes. (!) The Future of California Elections initiative has gone through some past phases with CCD and Oxide. For one of those phases, we were able to help develop voter information guides, which…

Secret Artist 1

I’ve been working as a commercial artist for over 10 years now. While I love being a graphic designer, I often think about how much I used to enjoy creating fine art. As designers, our work has a specific purpose, which is great, but there’s something special about creating art for art’s sake. Nothing is stopping me from doing this, but working in the design field does give me a lot of creative fulfillment on a day-to-day basis. If I’m…