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Joslyn Castle self-guided grounds tour brochure

The Joslyn Castle is a 35-room, nearly 20,000–square foot mansion located in Omaha’s historic Gold Coast District. The castle is just a few short blocks north of Oxide’s headquarters. The mansion is positioned in the center of a beautifully landscaped 5.5-acre plot. The grounds were designed by the famous Danish-American landscape architect Jens Jensen. To highlight the features of the 115-year-old castle and surrounding grounds, Oxide was contacted by the Joslyn Castle Trust and given the opportunity to design and illustrate an informative six-panel brochure.…

Introducing Gutenberg

Recently, I wrote a post on the Oxide blog about the future of WordPress. Big changes to the web’s most used content management system are getting closer and closer (yet we still don’t know exactly when the changes will officially be part of the WordPress core). If you had the chance to read that post, you’ll know that I laid out some ideas and predictions on the impact of WordPress’ new editing experience, aptly named Gutenberg (after the inventor of…

Oxide rebrands!

Well, we didn’t so much “rebrand” as “clarify our verbal brand” — which is an important service we offer to our clients. We see a company’s brand as divided into two branches: visual and verbal. Oxide is pretty well set in our visual brand (which has remained almost unchanged since the inception of Oxide). The verbal brand, on the other hand, is not something we have written down in black and white. We decided it was a good time to follow our own…

Nine Zero Properties identity

Nine Zero Properties is an Omaha-based property management company managing both commercial and residential properties throughout the city. Nine Zero prides themselves on understanding, and reacting quickly to, the various needs of their property owners and tenants. Originally operating as the management arm of City Ventures — a real estate development company and Oxide partner — Nine Zero recently decided to expand into third-party property management and needed a standalone identity to separate themselves. We’ve worked with the owners of…

What I learned during my internship at Oxide (Tyler Olson)

Here are five things I’ve learned this summer under the supervision of the wonderful team at Oxide. 1. There is no such thing as validation in the design world. My summer at Oxide has been interesting. I feel like I’ve grown to become a much more capable designer, while at the same time feeling like I haven’t learned anything at all. For some reason I thought getting “The Oxide Internship” would make me feel validated, like I had finally done…

Shaping the way California votes

You may already know that Oxide is a regular partner of the Center for Civic Design, an organization doing admirable work to ensure voter intent through design. One of the recent monumental tasks our friends at CCD took on was to change the way the State of California votes. (!) The Future of California Elections initiative has gone through some past phases with CCD and Oxide. For one of those phases, we were able to help develop voter information guides, which…

Secret Artist 1

I’ve been working as a commercial artist for over 10 years now. While I love being a graphic designer, I often think about how much I used to enjoy creating fine art. As designers, our work has a specific purpose, which is great, but there’s something special about creating art for art’s sake. Nothing is stopping me from doing this, but working in the design field does give me a lot of creative fulfillment on a day-to-day basis. If I’m…

WordPress 5.0, or How I learned to stop worrying and love the future

At Oxide we use WordPress to build client web projects. We love WordPress because it’s such a versatile tool to build websites. It comes right out of the box with a very mature content management system that’s simple to hand off to clients to maintain themselves. One of our main goals with any web project is to make it as extensible as possible for clients so they don’t have to come back to us to maintain content or make small…

Motherboard identity

Recently we were able to partner with a company in a unique situation. This company had bought out another and was trying to decide which name to use, if either. Whichever way it ended up, they wanted our help to create the visual brand. We consulted on name, and rather than “PC Refurbishing” or “PC Recycling” we offered some names that bridged the tacticals of what they do with the mission of why they’re doing it. The solution we developed…

New North Makerhood identity

Handmade quality items may seem like a thing of the past. However, the New North Makerhood is part of a great revival of craft in Omaha and beyond. A creative district for makers, artists, and craftspeople of all kinds, the neighborhood is located just north of TD Ameritrade Park in North Downtown Omaha. The area already includes thriving businesses like The Hot Shops, Bench, The Mastercraft, and Reclaimed Enterprises. We were thrilled when Lyn Wallin Ziegenbein, an executive director at the Peter…