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Lessons Learned after One Year with Oxide

A little more than a year ago, I received an email from Drew Davies asking me to join Oxide Design Co. It was one of life’s rare moments of absolute clarity. After chatting with Drew about Oxide and how I would fit in and meeting the rest of the team, my mind was made up. And when I received that email with a subject line that read, “Oxide offer of employment,” I didn’t even have to read the message. Since…


Happy Halloween 2017!

It’s one of our favorite times of the year! Happy Halloween from Mario (Wes), a kangaroo (Drew), Garth (Josh), and Marty McFly (Mandy)! Not pictured: Adam, who dressed as Indiana Jones again, and was busy unearthing ancient artifacts in a Mayan temple near the Oxide outpost in Kearney, NE.


Oxide featured in LogoLounge 9

Oxide’s identity work was recently featured in LogoLounge 9: 2,000 International Identities by Leading Designers, which is part of a long-running series. Each book is judged by eight leading designers from around the world and authored by Bill Gardner. More than 22,000 logos were considered for the ninth volume in the set. With the inclusion of eight logos in this most recent book, Oxide has now been recognized 56 times by LogoLounge, spanning 12 different books. While creating successful identities for…


Oxide celebrates 16 sweet years of branding and design

This week we celebrate Oxide’s 16th anniversary! Full disclosure: on a somewhat regular basis, we have conversations with clients about promoting any given round-number anniversary of their business. The question we always pose is: “Yes, it’s a success that you’ve been in business this long, but why would your customers care about it?” More often than not, we counsel them to skip making a public splash and to instead use the occasion to internally evaluate how things are progressing, and…


Animus:
Film vs. Book 2017

For the third year in a row, Oxide had the pleasure of designing the promotional materials for Animus: Film vs. Book, the 1877 Society’s annual event. The event brings together book and film enthusiasts to debate (to the death!) which one is better — all while having fun and raising funds for the Omaha Public Library’s programs and services.


Artemis Teas Packaging

After recently redesigning the Artemis Teas identity, we had the opportunity to completely rethink their tea packaging. Being lovers of package design, we jumped at the chance! Artemis Teas founder Andrea Lawse is very conscious of our relationship with the planet and passionate about making sure it is well taken care of well into the future. Andrea wanted the tea packaging to be fully recyclable in addition to being compostable. Finding a bag that fit size requirements in addition to…


What I learned during my internship at Oxide (Connor Brandt)

To start this post, I will recount the story of my long and complicated relationship with Oxide Design Co. with the use of a simple timeline tool. 1996 I am born. 1999 I lose my first tooth, probably.


A peek into an Oxide design award submission

Last year, Oxide was honored with a nomination for a prestigious national design award. Spoiler alert: we did not end up winning the award. Even though we didn’t win, submitting an entry for the competition helped us clarify and express a lot of things about Oxide and who we are. In line with the award, which recognizes design that enhances the quality of life, we focused our application on Oxide’s unique contributions to the community and the ways we’ve used design…


What I learned during my internship at Oxide (Stacie Kotschwar)

My time at Oxide this summer left a lasting impression. Drew, Mandy, Josh, and Wes were each incredibly friendly and supportive (unfortunately, I didn’t get the chance to work with Adam). They are a team of talented and generous people, who helped me learn what it takes to run a successful design agency. There are a lot of design firms out there, but Oxide is one of the best. Now I know why.


Ralston Public Schools logo and brand guide

Earlier in the year, Ralston Public Schools approached Oxide as a design partner to develop consistent brand standards and a refined logo mark. They suggested that the “R” in an apple idea of their previous logo needed to stay, as did the red and blue, but RPS was open to a logo evolution that progressed the mark while keeping it in the same logo family. The old RPS logo will still exist in some places and the process of implementing the…