Brief

Artemis Teas was born out of a passion for the natural world and a desire to rekindle people’s relationship to it. After initial local success, Artemis sensed the opportunity to expand into retail, wholesale, bulk, and even online markets. They would need branding and packaging that both maintained their commitment to the environment and elevated the brand to a professionalism that would net them presence on store shelves.

Process

For the logo, we created a hand-crafted illustration of the Greek goddess, bow drawn heavenward in an aspirational pose. The style reiterates the artisanal quality of the tea.

Each tea is hand-blended and mindfully crafted with unique purpose and flavor. The packaging design for each blend includes its own color and an identifying rune. The bags feature one of two styles, distinguishing between the two tea types: ancient medicine (featuring a woodcut of various tea ingredients) or archetypal (featuring a woodcut of Artemis).

To meet the sustainable/earth-friendly needs, we sourced a compostable kraft laminated bag that features the industry’s highest percentage of compostable material by weight.

Results

Revenue nearly tripled from 2016 to 2017, after the launch of the rebrand, new packaging, and website. Their clientele grew from a hyper-local Omaha market to a national market — enjoyed in over 12 states, from Hawaii to D.C. Wholesale purchasing increased tenfold, expanding to include coffee and tea shops, retail, restaurants, yoga studios, and offices.

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Artemis Teas logo

Artemis Teas is a local company specializing in hand-blended, artisanal teas. With a focus on ancient medicine and holistic healing through plants, Artemis Teas makes teas that invigorate and nourish. These small-batch teas are crafted by founder — and certified Clinical Herbalist — Andrea Lawse, right here in Omaha.