Having worked closely with Film Streams on their branding, we came into the website redesign with a thorough understanding of the brand. We were able to carry the brand elements through, so the new site feels like a true extension of the brand, not something tacked on. Elements like the roller stamp logo and a black background are reminiscent of film — which is really at the core of the brand.
The new site allows for more imagery, which lets the films speak for themselves. We also added a ton of functionality to make it a user’s paradise. Searching for showtimes is easy — even fun — and you can see on the homepage what’s coming soon with a quick scroll, as though you were strolling past a set of posters at the theater. You’re able to purchase tickets from several different places on the site, heading straight to the purchase page by clicking on the showtime you want. (This feature is especially nice for the Film Streams staff, because we automated a step that had previously required multiple data entries.)
The Vault is another new feature, which allows users to learn more about any film that Film Streams has ever shown.
And all of this is deliciously responsive, so viewing the site on your mobile device — a primary user experience, since people are looking for showtimes on the go — is a seamless and lovely adventure.
Patrick Kinney, Film Streams’ communications director, had this to say: “The response to the new site — from patrons, volunteers, board members, and partners — has been overwhelmingly positive. At all times during the project, it felt like we had a truly dedicated partner in Oxide. The team listened to our hopes and dreams, worked to understand what we needed, and created a finished product that delivered on even some of our more ambitious wants.”
Film Streams has become so successful since it opened in 2007 that it’s opening an additional branch at the historic Dundee Theater, expected in 2018. The original Ruth Sokolof Theater location in North Downtown Omaha will remain open.