Mercy High School is a private, all-girls, Roman Catholic high school (grades 9-12) located in Omaha, Nebraska. With several private schools to compete with for students, not to mention the plethora of public schools in the metro, Mercy decided it was time to update their image and clarify their brand to properly reflect the academic success, service, empowerment, and inclusion already taking place within their school. The only high school in Omaha with a negotiated tuition program, and enrollment around 400 students, Mercy’s rigorous…