Oxide recommended changing the working name of Metro Area Transit from “MAT” to “Metro.” By positioning the organization as “Metro,” we reiterate that Omaha’s public transit system is one part of a larger, nationwide whole. It helps the local bus system feel more cosmopolitan and connected – and consequently more modern and progressive.
With key values that included safe, clean, dependable, convenient, progressive, and green, Oxide developed a new logo that is bold and iconic – the kind of symbol you can recognize a block away on a bus sign. We built a strong, solid symbol for the organization that shares some DNA with mass transit systems from around the world, but has its own unique quality.
The new identity is fashioned with some explicit connections to the previous iterations. The new slanted “m” and the striping on the buses are inspired directly by earlier MAT logos – bridging the gap between MAT’s past and Metro’s future. We’ve also halved the color palette, brightening the blue and eliminating the red altogether.
The redesigned website reorganizes the previous site’s wealth of information into a much more intuitive, easy-to-use interface and structure.
More people ride the bus in Omaha than ever before! Metro made significant changes to routes in the summer of 2015 in hopes of providing 300,000 to 400,000 more passenger trips a year, or 10 percent more than the existing 4 million trips each year. This move earned praise from CityLab in an article titled, “Omaha Just Designed a Way Better Transit System for Zero Cost.”
Metro also has plans to add a rapid transit line in central Omaha as well as a modern streetcar.