Recently we were able to partner with a company in a unique situation. This company had bought out another and was trying to decide which name to use, if either. Whichever way it ended up, they wanted our help to create the visual brand. We consulted on name, and rather than “PC Refurbishing” or “PC Recycling” we offered some names that bridged the tacticals of what they do with the mission of why they’re doing it. The solution we developed…