Travis Turner is the song-writer and frontman for the rock band The Biatomic Point. That’s all Travis has ever really considered doing with his life. He’s dead serious about being a rock star, and he’s got the talent to make it happen.

Amp stuck with Biatomic Point stickerAmp stuck with Biatomic Point sticker

The band has just mastered their first album, and they’re getting serious about rocking some socks off. Travis is a good friend of mine, and he asked for our help with the band’s identity and album art.

A biatomic point is a pseudo-scientific term for a point shared between two atoms, but exclusive to neither. As Travis explains it, it’s also a metaphor for an idea or feeling shared by two people – the kinds of thoughtful (but rocking) connections that the band hopes to make with its music. Being an introspective songwriter-type, Travis agonized for months before naming the band. It’s pretty deep, and it’s fertile ground for an awesome logo.

Early concept sketches for The Biatomic Point logoEarly concept sketches for The Biatomic Point logo
Early concept sketches for The Biatomic Point logoEarly concept sketches for The Biatomic Point logo
Early concept sketches for The Biatomic Point logoEarly concept sketches for The Biatomic Point logo

All of us (intern Josh included) spent weeks sketching – truthfully – some of the wackiest stuff we’ve ever put on paper. (When your client is a rock band, every crazy idea seems like it could work.) But in the end, we set our sights on bad-ass iconic: emulating the great rock logos of all time: AC/DC, Metallica, Van Halen, Nine Inch Nails, Weezer, and Black Flag.

Since this is a post about rock-and-roll, I won’t pull any punches: I think we nailed this one. It’s all here – the lightning bolt (a rock logo staple), the connected letters (referencing the philosophy behind the name), and the backwards ‘B’ (for additional antiestablishmentism). The band is pretty excited about their new logo, and we’ll start work on the album in short order.

If you’d like to see the new logo in person (and are in the mood to rock out), The Biatomic Point is playing this weekend at O’Leavers Pub!

View the project page for The Biatomic Point.