Presented by the Museum of Danish America, “The Whimsical World of Bjørn Wiinblad” is a new exhibition looking back at the life and work of this prolific artist. Located in Elk Horn, Iowa, the museum is dedicated to spotlighting the history and culture of the Danish people in America and abroad. A longtime client, the museum approached us about creating a visual identity for this new exhibit. 


Bjørn Wiinblaad (1918-2006) was a Danish painter, designer and sculptor best known for his saturated, over-the-top colors and his cartoonish round-faced people. Working in ceramics, graphics, textiles, set design, and sculpture, his range of work was wide and varied.

With such a diverse body of work to source from, the identity came together relatively quickly. We zeroed in on a recurring pattern in Wiinblad’s work — a colorful diamond checkerboard — that we incorporated into the main logo. The script type coupled with the more geometric pattern provided good contrast and gave a nod to the wide range of styles and mediums Wiinblad dabbled in. The identity was then translated to various other marketing pieces and exhibition collateral, including posters and interpretive panels.

Wiinblad exhibit posterWiinblad exhibit poster
Wiinblad museum panelsWiinblad museum panels
Wiinblad museum panelsWiinblad museum panels

“The Whimsical World of Bjørn Wiinblad” is going on now and runs through May 30 at the Museum of Danish America in Elk Horn, Iowa (just an hour east of Omaha). For more information, visit the Museum of Danish America website.

View the project page for Wiinblad exhibit.