Blackstone District

Identity for a midtown Omaha neighborhood meant to promote the area as a lively and unique cultural experience for all.

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Blackstone District murals

If you live in Omaha, you’re probably aware of the the resurgence going on in the Blackstone District. Back in 2013, Oxide helped create a name and identity for the the neighborhood. After the district’s conversion of Farnam Street from one-way traffic to two-way, the ongoing mission has become to re-create and nurture a district that is lively, pedestrian-friendly, and provides a unique cultural experience for businesses, residents, and all members of the community. We were thrilled to help continue…



Oxide featured in LogoLounge 8

We recently received our copy of LogoLounge 8: 2,000 International Identities by Leading Designers at the Oxide office. The book is part of a long-running series published by Rockport, and authored by Bill Gardner. From logolounge.com: “LogoLounge 8 is judged by an international panel of identity designers including Mikey Burton, Quique Ollervides, Katie Kirk, Fraser Davidson, Debbie Millman, Ty Mattson, Mike Abbink, and Simon Frouws. Of the more than 35,000 logos submitted, 2,000 were selected to be featured in the…



Blackstone District logo

After a local public meeting in August 2012, a small group of business owners, property owners, and residents began gathering weekly to discuss the process of developing a Business Improvement District for the area of 36th to 42nd along Farnam Street. Group member Brad Iwen (of Iwen Exposures) approached Oxide to create an identity for the district. Mission: Our goal is to re-create and nurture a district that is lively, pedestrian-friendly, and provides a unique cultural experience for businesses, residents,…