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Why brand guidelines are important (and how to create them)

“A bad logo used consistently is infinitely more valuable than even the best logo used inconsistently.” – Drew Davies, Oxide Design Co. Brand guidelines are a key part of the final deliverables you should be handing over to a design client. These guidelines help ensure that everyone on the client’s team can maintain consistency as different elements of the brand are used internally or externally. As we all know, consistency is vital to building brand recognition. Brand guidelines are just…

Everything you need to know about a client before you brand their business

When Oxide Design Co. brings on a new client, we go through a pretty extensive discovery process. We’re of the belief that the most valuable branding work is authentic to that individual client. So we want to get to know them as well as we can before we try to represent them with visual design. Before you start developing a brand for a client, here are the things you need to understand about that client. What do they do? How are…

Girl Scouts artVenture visual design system

  The Girl Scouts Spirit of Nebraska has a big fundraising event — besides cookies. The artVenture program pairs girl scout artists with professional artists in the community to create collaborative art pieces throughout the year. The fundraising event proudly displays those works of art, as well as donated work by the professional artists. Oxide was pleased to partner with the Girl Scouts to establish a complete visual design system for artVenture, including all event promotion and materials. The logo was…

Shaping the way California votes

You may already know that Oxide is a regular partner of the Center for Civic Design, an organization doing admirable work to ensure voter intent through design. One of the recent monumental tasks our friends at CCD took on was to change the way the State of California votes. (!) The Future of California Elections initiative has gone through some past phases with CCD and Oxide. For one of those phases, we were able to help develop voter information guides, which…

Locavores ad campaign

If there’s anything we love as much as building a really great logo, it’s implementing that logo and the understanding we’ve cultivated about the brand into additional useful elements for our clients. The more ways your audience can interact with you, the better they’ll get to know your brand. We like helping shape that interaction into a meaningful one. We partnered with Locavores, a fast-casual restaurant in Alamosa, Colo., to create their brand a few years ago. We helped them…

Springbok messaging campaign

We recently partnered once again with Springbok Instruments, a company that makes innovative electronic test equipment for cable lines, for a messaging campaign that extended across a print brochure, a new website, and social media. This is an industry that I had never given much thought to and just taken for granted. But, whenever there’s an outage in cable lines, someone has to go out and find the problem and repair it. Springbok has been a driving force in the industry…

Jibo branding

It’s not every day that one of our partners gets named to TIME Magazine’s list of top 25 inventions of the year, so we were pretty stoked to see Jibo’s familiar face looking out at us from the magazine racks at the grocery store. Jibo is a social robot developed with the intention of true artificial intelligence. Unlike other similar smart devices, Jibo can initiate conversation. He has his own taste in music, but he learns the kinds of music…

Spencer Danner branding

Spencer Danner announced today that he’s running for Nebraska’s Secretary of State. We have been pleased to partner with Spencer to develop his branding, print materials, and website. Across his brand we have infused energy and excitement, because that’s who Spencer is and what he’ll bring to this office. Spencer is not your traditional political candidate, so his brand isn’t a traditional political campaign. Oxide always looks to develop branding and design that is appropriate to the project and the…

Retreat to Kearney

Turns out Kearney, Nebraska, is a pretty fun place to visit. It probably helps when you have a stellar and experienced tour guide, like Adam Torpin. Oxide was able to take a short staff retreat last month — our first one ever! — and we finally made it out to see Adam’s new (no longer new) digs. While part of the retreat was focused on actual work, we took the opportunity for lowkey team development as we saw the sights.