Alpaca
Oxide built a brand to support teachers with gratitude and delight.
- BRAND STRATEGY
- Corporate Naming
- Brand identity
- Logo
- MESSAGING / COPYWRITING
- PRINT MATERIALS
In 2022, Alpaca was founded with the goal of making it super easy for both parents and administrators to support educators. At their core, the mission has always been to elevate and celebrate every teacher, and make schools the happiest place to work.
We partnered with this startup from the earliest days to help them convey their vision, by developing their name and their visual brand. A corporate logotype transmits that they’re professional and trustworthy — while a team of charming alpaca mascots underscores that the most effective path to their goals is gratitude and delight. We implemented the new brand across a variety of materials, for distribution to teachers and all the people looking to support them.
