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Big Omaha

Big Omaha

Big Omaha broke the mold on how to brand a technology and innovation conference.

  • Naming
  • Brand identity
  • Logo
  • INTERIOR SIGNAGE
  • INTERIOR DESIGN
  • Website
  • AD / PROMO DESIGN
  • MESSAGING / COPYWRITING
  • PRINT MATERIALS
  • ILLUSTRATION
  • USER EXPERIENCE (UX)
  • Event Promotion

Oxide collaborated with Silicon Prairie News to brand the first six years of the nation’s most passionate conference on innovation and entrepreneurship, helping the conference grow to the point of the founders being able to sell it.

In the first year of Silicon Prairie News’ conference on innovation and entrepreneurship in the heartland, Oxide branded the conference, developing the concept of “giant cow” as the perfect tongue-in-cheek symbol for Omaha. Since the conference’s content centers around the idea of taking a leap of faith, we used daredevils and risk-takers — interacting with the cow — to capture its spirit.

Each year we helped craft the experience of Big Omaha attendees, making sure return guests had something new and exciting to look forward to.