Hypebeast
Keg Creek celebrated its 100th batch with the mother of all hypebeast lore.
![Hypebeast Bottles](https://oxidedesign.com/wp-content/uploads/2019/06/Oxide-Design-Keg-Creek-Brewing-Hypebeast-Photo-1-1344x756.jpg)
- Retail Packaging
- MESSAGING / COPYWRITING
- Illustration
When Keg Creek named its 100th batch, a dark American Ale, “Hypebeast,” we decided to make it extra fun. Oxide created a folklore-style imaginary creature, supposedly spotted in the namesake creek.
The beer label mimics a telegram warning of the dangerous Hypebeast creature, while the wrapping paper is styled as a Prohibition-era newspaper, complete with original stories recounting the witnesses’ encounters with the beast.
The specialty beer sold out in record time, and Keg Creek’s fans had a great time with the creature from the creek.
![Hypebeast Label Detail](https://oxidedesign.com/wp-content/uploads/2019/06/Oxide-Design-Keg-Creek-Brewing-Hypebeast-Detail-2-648x364.jpg)
![Hypebeast Label Detail](https://oxidedesign.com/wp-content/uploads/2019/06/Oxide-Design-Keg-Creek-Brewing-Hypebeast-Detail-3-648x364.jpg)
![Hypebeast Label](https://oxidedesign.com/wp-content/uploads/2019/06/Oxide-Design-Keg-Creek-Brewing-Hypebeast-Label-1344x756.jpg)
![Hypebeast Label Detail](https://oxidedesign.com/wp-content/uploads/2019/06/Oxide-Design-Keg-Creek-Brewing-Hypebeast-Detail-1-648x364.jpg)
![Hypebeast Label Detail](https://oxidedesign.com/wp-content/uploads/2019/06/Oxide-Design-Keg-Creek-Brewing-Hypebeast-Detail-4-648x364.jpg)
![Hypebeast Bottles](https://oxidedesign.com/wp-content/uploads/2019/06/Oxide-Design-Keg-Creek-Brewing-Hypebeast-Photo-4-1344x756.jpg)
![Hypebeast Bottle](https://oxidedesign.com/wp-content/uploads/2019/06/Oxide-Design-Keg-Creek-Brewing-Hypebeast-Photo-2-648x364.jpg)
![Hypebeast Bottle](https://oxidedesign.com/wp-content/uploads/2019/06/Oxide-Design-Keg-Creek-Brewing-Hypebeast-Photo-3-648x364.jpg)
![Hypebeast Newspaper](https://oxidedesign.com/wp-content/uploads/2019/06/Oxide-Design-Keg-Creek-Brewing-Hypebeast-Newspaper-1344x756.jpg)