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Hypebeast

Hypebeast

Keg Creek celebrated its 100th batch with the mother of all hypebeast lore.

  • Retail Packaging
  • MESSAGING / COPYWRITING
  • Illustration

When Keg Creek named its 100th batch, a dark American Ale, “Hypebeast,” we decided to make it extra fun. Oxide created a folklore-style imaginary creature, supposedly spotted in the namesake creek.

The beer label mimics a telegram warning of the dangerous Hypebeast creature, while the wrapping paper is styled as a Prohibition-era newspaper, complete with original stories recounting the witnesses’ encounters with the beast.

The specialty beer sold out in record time, and Keg Creek’s fans had a great time with the creature from the creek.