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Locavores

Locavores

This fast-casual restaurant burst onto the scene with branding that’s fresh and inspired.

  • Naming
  • BRAND STRATEGY
  • Brand identity
  • Logo
  • Packaging design
  • Menu design
  • INTERIOR SIGNAGE
  • AD / PROMO DESIGN
  • MESSAGING / COPYWRITING

Recognizing an opportunity where there were few other healthy fast food options, a farming family (with a PhD in business in tow) honed in on providing local, fresh foods and the friendliest customer service around. They’d be helping not just with easy go-to meals, but inspiring the whole community to eat healthier.

Before opening, fast-casual restaurant Locavores in Alamosa, CO, reached out to Oxide for branding. We collaborated on everything from name to menu design. The logo hints at a location pin, speech bubble, meat marker, and garden sign — all important to a place serving locally grown meats and vegetables.

Their “fresh inspired food” has become a hit in the San Luis Valley, and may lead to expansion.