With new tattoo-worthy branding, attendance at Maha more than doubled.
- Brand Identity
- EXTERIOR SIGNAGE
- AD / PROMO DESIGN
- USER EXPERIENCE (UX)
- PRINT MATERIALS
- Event promotion
Maha’s goal was to become a must-attend annual event, not just a lineup of bands. They knew they needed an exciting and comprehensive new identity.
We aimed to evoke the lore of the Maha tribe while also capturing the festival’s key elements: pride, place, and independence. We found the perfect solution in the great Maha Chief Blackbird. Oxide developed a modern symbol for the chief that hints at the visual style of the Plains Indians, but is still pure rock n’ roll.
Over 50 people even got the logo tattooed on their bodies.