Maha Music Festival is about a pride of place. The Maha were the most powerful Native American tribe of the Great Plains – a people whose name inspired our city’s, and then the festival’s.
We looked to evoke the lore of the Maha while also capturing the festival’s key elements: pride, place, and independence. We found the perfect solution in the great Maha Chief Blackbird. Oxide developed a modern symbol for the chief that hints at the visual style of the Plains Indians, but is still pure rock n’ roll.
As we expanded on the identity, we wanted to capture the feel of the festival by implementing the bold, gritty visual style that so perfectly represents rock music. Black-and-white grainy photography, vintage Omaha maps, and rough textures create the building blocks for all collateral pieces. Oxide partnered with Maha on a three-year plan for promoting the festival, which used the foundation we built, combined with a unique color for each year.
With the new branding Oxide created in 2012, attendance at Maha more than doubled over the three years we partnered with them, from 3,100 before the branding to over 7,000 in 2014.